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Item 1: Cover Page
Miller Equity Capital Advisors
Form ADV Part 2A
Investment Adviser Brochure
5605 N. MacArthur Blvd., Suite 860,
Irving, TX 75038
(972) 490-4345
www.mecadvisors.com
March 2025
This brochure provides information about the qualifications and business practices of Miller
Equity Capital Advisors. If you have any questions about the contents of this brochure, please
contact Mark Miller, Managing Member and Chief Compliance Officer at (972) 490-4345 and/or
mark@mecadvisors.com.
Additional information about Miller Equity Capital Advisors is also available on the SEC’s
website at www.adviserinfo.sec.gov at CRD #: 141343 The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission or by any
state securities authority.
We are a registered investment adviser. Please note that use of the term “registered
investment advisor” and a description of the Firm and/or our employees as “registered” does
not imply a certain level of skill or training. For more information on the qualifications of the
Firm and our employees who advise you, we encourage you to review this Brochure and the
Brochure Supplements.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
Item 2: Summary of Material Changes
In this Item of Miller Equity Capital Advisors’ (“MECA” or the “Firm,” “we,” “us,” “ours”) Form
ADV 2, we are required to discuss any material changes that have been made to Form ADV
since the last Annual Amendment.
Material Changes since the Last Update
Since the filing of our Annual Amendment on March 21, 2024, we have no Material Changes to
report.
Annual Update
You will receive a summary of any material changes to our Form ADV brochure within 120 days
of our fiscal year end. We may also provide updated disclosure information about material
changes on a more frequent basis. Any summaries of changes will include the date of the last
annual update of the ADV.
The Supplement to our Form ADV Brochure (Form ADV Part 2B) provides you with information
regarding our employees that provide investment advice.
Full Brochure Available
Our Form ADV may be requested at any time, without charge by contacting Mark Miller,
Managing Member and Chief Compliance Officer at (972) 490-4345 or mark@mecadvisors.com.
Additional information about the Firm is also available via the SEC’s website at
www.adviserinfo.sec.gov. The SEC’s website also provides information about any employees
affiliated with the Firm who are registered as investment adviser representatives.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 3: Table of Contents
Item 1: Cover Page ........................................................................................................................ 1
Item 2: Summary of Material Changes .......................................................................................... 2
Item 4: Advisory Business ............................................................................................................. 4
Item 5: Fees and Compensation .................................................................................................... 7
Item 6: Performance-Based Fees and Side-by-Side Management............................................... 11
Item 7: Types of Clients ............................................................................................................... 12
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ......................................... 13
Item 9: Disciplinary Information.................................................................................................. 16
Item 10: Other Financial Industry Activities and Affiliations ....................................................... 17
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .. 18
Item 12: Brokerage Practices ...................................................................................................... 20
Item 13: Review of Accounts ....................................................................................................... 22
Item 14: Client Referrals and Other Compensation .................................................................... 23
Item 15: Custody ......................................................................................................................... 24
Item 16: Investment Discretion ................................................................................................... 25
Item 17: Voting Client Securities ................................................................................................. 26
Item 18: Financial Information .................................................................................................... 27
Form ADV Part 2B – Investment Adviser Brochure Supplement ................................................. 28
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 4: Advisory Business
Miller Equity Capital Advisors is an Investment Advisor specializing in private wealth
management that is focused on providing advice on a complete financial picture to high-net-
worth individuals, families, trusts, estates, and charitable organizations, corporations, or other
business entities. Miller Equity Capital Advisors was founded in 1996 as a sole proprietorship
and is primarily owned and managed by Mark Miller, CFA, CPA/PFS. The primary member of his
team is Gene S. Gurley, CFP®.
Mission Statement
The mission of Miller Equity Capital Advisors is to preserve and enhance your wealth
with your best interests in mind.
Our vision is to protect your long-term financial health and wealth through managing financial
risk within your tolerance level. We are dedicated to providing integrated wealth management
advice in a prudent and effective manner that is both confidential and in your best interest.
Types of Advisory Services
We offer the following types of advisory services to enable you to understand your complete
financial condition: Financial Planning and Investment Consulting Services and Wealth
Management Services.
Financial Planning and Investment Consulting Services
With our Financial Planning and Investment Consulting Services, we develop an integrated plan
that utilizes your financial resources by taking a holistic approach to achieving identified goals
and objectives.
The integrated plan includes some or all of the following services:
Investment Opportunity Evaluations
Investment Analysis and Investment Strategies
• Personal Financial Planning
• Goal and Objectives Planning
•
Investment Management
o
o
o Portfolio Risk Management
o Portfolio Design and Asset Allocation
• Tax Planning and Minimization
• Risk Management (Insurance)
• Life Events Planning
• Education Planning
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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• Retirement Planning
o Retirement Income and Capital Needs Analysis
• Estate Planning
• Corporate Financing Alternatives
• Charitable Giving Strategies
These services are oriented toward developing strategic plans for solving specific problems
and/or reaching specific goals depending on family or specific portfolio needs. These services
will be done on an on-going basis. We help you work through the complexities, manage the
risk, and get the most economic long-term after-tax return from your total wealth. The services
used to develop the comprehensive Wealth Management plan are also available individually or
as requested by you.
Wealth Management Services
Wealth Management services is the on-going professional management of the Wealth
Management Plan described above. These services are provided under a fiduciary relationship
on a discretionary basis with us. We use an integrated approach in advising you concerning
financial returns and risks that impact personal net worth and future wealth creation. As part of
our Wealth Management service, a portfolio is created, consisting of individual stocks, bonds,
exchange traded funds (“ETFs”), options, mutual funds and other public and private securities or
investments. Your individual investment strategy is tailored to your specific needs and may include
some or all the previously mentioned securities. Portfolios will be designed to meet a particular
investment goal, determined to be suitable to your circumstances. Financial decisions are
evaluated in terms of reward for risk and recommendations are based solely on your specific
needs, circumstances, goals, and risk tolerance. We implement the portfolio recommendations
and monitor the investments based on agreed upon objectives.
Wrap Fee Programs
We do not participate in a Wrap Fee Program.
Fiduciary Statement
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment
advice to you regarding your retirement plan account or individual retirement account, we are
also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act,
(“ERISA”) and/or the Internal Revenue Code, (“IRC”), as applicable, which are laws governing
retirement accounts.
We have to act in your best interest and not put our interest ahead of yours. At the same time,
the way we make money creates some conflicts with your interests. We must take into
consideration each client’s objectives and act in the best interests of the client. We are
prohibited from engaging in any activity that is in conflict with the interests of the client. We
have the following responsibilities when working with a client:
• To render impartial advice;
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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• To make appropriate recommendations based on the client’s needs, financial
circumstances, and investment objectives;
• To exercise a high degree of care and diligence to ensure that information is presented
in an accurate manner and not in a way to mislead;
• To have a reasonable basis, information, and understanding of the facts in order to
provide appropriate recommendations and representations;
• Disclose any material conflict of interest in writing; and
• Treat clients fairly and equitably.
Regulations prohibit us from:
• Employing any device, scheme, or artifice to defraud a client;
• Making any untrue statement of a material fact to a client or omitting to state a material
fact when communicating with a client;
• Engaging in any act, practice, or course of business which operates or would operate as
fraud or deceit upon a client; or
• Engaging in any manipulative act or practice with a client.
We will act with competence, dignity, integrity, and in an ethical manner, when working with
clients. We will use reasonable care and exercise independent professional judgement when
conducting investment analysis, making investment recommendations, trading, promoting our
services, and engaging in other professional activities.
Tailored Relationships
We tailor advisory services to your individual need. Investable portfolios are custom designed
to achieve investment solutions. The complexities of your unique circumstance and needs are
evaluated and incorporated in the portfolio construction.
Your goals and objectives are documented in our client relationship management system.
Investment allocations are created that reflect the stated goals and objective. You may impose
restrictions in writing, on investing in certain securities or types of securities.
Assets Under Management
As of December 31, 2024, we managed $402,529,750 in client assets on a discretionary basis.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 5: Fees and Compensation
We base Wealth Management Services fee(s) on a percentage of assets under management
and Financial Planning and Investment Consulting on an hourly basis.
Financial Planning and Investment Consulting Services
Financial Planning and Investment Consulting services are ongoing and provided on an hourly
basis, billed monthly in arrears. Hourly fees are $325 per hour for accredited professionals,
$175 per hour for professional support, and $90 per hour for administrative support. Fees are
subject to change. You are notified of rate changes in Item 2 of this Form, which notes material
changes. We do not require a retainer prior to services being rendered.
Wealth Management Services
“Wealth Under Management” is defined as the fair market value of all investments and
securities (including cash and cash equivalents in taxable, tax-deferred, and tax-exempt
accounts), trusts, stock options, retirement plans, IRA’s, custodial accounts, investment real
estate, limited partnerships, LLCs, and variable insurance products. “Wealth Under
Management” does not include: Your personal use assets (such as residences and vehicles),
collectibles (such as artwork and coins), defined benefit retirement plans, social security
benefits, real estate, and closely held business interests.
Unless otherwise agreed, the following fee schedule will apply:
WEALTH MANAGEMENT FEE SCHEDULE
Annual Fee
Wealth Under Management
Quarterly Fee
First $5,000,000
.25%
1.00%
$5,000,001 to $10,000,000
.20%
.80%
$10,000,001 to $20,000,000
.15%
.60%
Above $20,000,001
.10%
.40%
Fees for Wealth Management services are calculated as a percentage of assets under
management based on an average daily balance, including adjustments for deposits and
withdrawals during the quarter, and will be billed and directly invoiced quarterly in arrears. The
annual fee for clients with $2,000,000 or less in Wealth under Management is $20,000. The
annual fee for clients with greater than $2,000,000 is based upon the average daily balance of
your assets. Legacy clients will be subject to the fee schedule in their signed advisory
agreement.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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You will be invoiced in arrears calculated as defined above. You can remit payment directly or
can have the fees deducted from your account(s) held at Charles Schwab & Co. (“Schwab”)
through prior arrangement and authorization with the custodian.
Our fees may be negotiable based on various criteria, including, but not limited to the size of
the aggregate related party portfolio, family holdings, low-cost basis securities, fixed income
holdings, or certain passively advised investments and pre-existing relationships. Certain clients
may pay more or less than others depending on the amount of assets, type of portfolio, the
time involved, the degree of responsibility assumed, the complexity of the engagement, special
skills needed to solve problems, the application of experience and knowledge of your situation.
Clients who choose to have multiple investment strategies (including multiple portfolio designs,
multiple implementations, and multiple reviews, rebalancings, reports, revisions, and
reallocations) may pay multiple quarterly fees, and will not have their assets under
management combined to determine their fees. Existing clients may have been grandfathered
in from a lower fee schedule.
We recognize that wealth management services are most effective when your advisors all work
together as a coordinated team. These other professionals may elect to bill you directly for
their services. We recommend that you encourage your other professional advisors to
participate.
Retirement Plan Rollover Recommendations
As part of our investment advisory services to our clients, we may recommend that clients roll
assets from their employer’s retirement plan, such as a 401(k), 457, or ERISA 403(b) account
(collectively, a “Plan Account”), to an individual retirement account, such as a SIMPLE IRA, SEP
IRA, Traditional IRA, or Roth IRA (collectively, an “IRA Account”) that we will advise on the
client’s behalf. We may also recommend rollovers from IRA Accounts to Plan Accounts, from
Plan Accounts to Plan Accounts, and from IRA Accounts to IRA Accounts.
If the client elects to include assets in a retirement account that is subject to our advisement,
we will charge the client an asset-based fee as set forth in the advisory agreement the client
executed with our firm. This creates a conflict of interest because it creates a financial incentive
for our firm to include these assets (i.e., receipt of additional fee-based compensation). Clients
are under no obligation, contractually or otherwise, to transfer these assets into a new
retirement account (e.g., Traditional IRA, Roth IRA, 401k, etc.). Due to the foregoing conflict of
interest, when we make transfer recommendations, we operate under a special rule that
requires us to act in our clients’ best interests and not put our interests ahead of our clients.’
Under this special rule’s provisions, we must:
• meet a professional standard of care when making investment recommendations (give
prudent advice);
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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• never put our financial interests ahead of our clients’ when making recommendations
(give loyal advice);
• avoid misleading statements about conflicts of interest, fees, and investments;
•
follow policies and procedures designed to ensure that we give advice that is in our
clients’ best interests;
• charge no more than a reasonable fee for our services; and
• give clients basic information about conflicts of interest.
Many employers permit former employees to keep their retirement assets in their company
plan. Also, current employees can sometimes move assets out of their company plan before
they retire or change jobs. In determining whether to complete the rollover to an IRA, and to
the extent the following options are available, clients should consider the costs and benefits of
a rollover. Note that an employee will typically have four options in this situation:
1. leaving the funds in the employer’s (former employer’s) plan;
2. moving the funds to a new employer’s retirement plan;
3. cashing out and taking a taxable distribution from the plan; or
4. rolling the funds into an IRA rollover account.
Each of these options has positives and negatives. Because of that, along with the importance
of understanding the differences between these types of accounts, we will provide clients with
an explanation of the advantages and disadvantages of both account types and document the
basis for our belief that the rollover transaction we recommend is in your best interests.
Other Fees
Our fees are exclusive of brokerage commissions, transaction fees, and other related costs and
expenses which you shall incur. You may incur certain charges imposed by custodians, brokers,
third party investment and other third parties such as fees charged by managers, custodial fees,
deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund
fees, and other fees and taxes on brokerage accounts and securities transactions. These
transaction charges are usually small and incidental to the purchase or sale of a security. The
selection of the security is typically more important than the nominal fee that the custodian
charges to buy or sell the security. Schwab does not charge transaction fees for U.S. listed
equities and exchange traded funds.
Mutual funds and exchange traded funds also charge internal management fees, which are
disclosed in a fund’s prospectus. Such charges, fees and commissions are separate and distinct
from our fee(s), and we shall not receive any portion of these commissions, fees, and costs.
Neither we nor any of our covered persons (employees) accept compensation for the sale of
securities or other investment products.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Past Due Accounts and Termination of Agreement
We may impose a late penalty in the amount of $100 per month or 2% per month; whichever is
greater, for any fees that we receive more than ten business days late. We also reserve the
right to immediately stop providing all services on any account that is more than 30 days
overdue. In addition, we reserve the right to terminate any Consulting Service or Wealth
Management Service agreements where you have willfully concealed, or have refused to
provide, pertinent information about financial situations when necessary and appropriate in
our judgment in order for us to provide proper financial advice. You may terminate any of your
agreements with us at any time by notifying us in writing and paying the rate for the time spent
on advisory services prior to notification of termination.
We may terminate any of our agreements with you at any time by notifying you in writing.
Accounts initiated or terminated during a calendar quarter will be charged a prorated fee. Upon
termination of any account, any earned, unpaid fees will be due and payable.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 6: Performance-Based Fees and Side-by-Side Management
“Performance-based fees” are fees based on the capital gains or capital appreciation in an
account. We do not charge performance-based fees. “Side-by-side management” refers to the
practice of managing both accounts that are charged a performance-based fee and accounts
that are charged other types of fees, such as asset-based fees and hourly fees. Because we do
not charge performance-based fees, we do not engage in side-by-side management.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 7: Types of Clients
We provide services to individuals, high net worth individuals, trusts, estates and charitable
organizations, corporations, and other businesses.
Our requirements for opening and maintaining accounts or otherwise engaging us are the
following:
• We require minimum investable assets of $2,000,000, which equates to a minimum
annual fee of $20,000; although this may be lower for legacy clients and may be
negotiable, at our discretion.
• Written financial plans are generally assessed a minimum fee of $2,500, based on the
hours needed to create and render a written financial plan.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
We utilize a quantitative approach in security analysis. It utilizes databases from several sources
as input to its own computer models and those from other companies. This quantitative
processing produces an output that ranks companies based upon certain fundamental, financial
position and valuation measures. Thereafter, our own analysts perform fundamental analyses
prior to purchasing the securities for your portfolios.
Investment Strategies
We primarily recommend index investments predominantly with domestic and international
stocks, and domestic bonds. Index mutual funds and exchange-traded funds offer lower
transaction costs, minimal asset class drift, and greater tax efficiency. When appropriate, we
may use actively managed funds to overweight the style or sector portion of the equity
allocation.
The primary investment strategy used on your accounts is a strategic asset allocation utilizing a
core and satellite approach. This means that we use passively managed index and exchange-
traded funds as the core investments, and then tactically overlay the core with style, sector,
actively managed funds, or individual company stocks where there are perceived value
opportunities to enhance overall portfolio returns. Portfolios are globally diversified for
exposure to the global economy.
The investment strategy for you is based upon the objectives stated by you during
consultations. You may change these objectives at any time. You execute an Investment Policy
Statement that documents your objectives and your desired investment strategy.
Objectives
There is no one particular investment portfolio that is appropriate for all individual investors.
The optimal portfolio will depend on the amount and timing of cash flow needs, tax
consideration and market conditions. Investment decisions should be based, therefore, on your
objectives. Through that objective-driven process, crucial factors such as appropriate levels of
risk and return are derived and optimized to achieve those objectives.
Tax Sensitivity
We exercise care in the appropriate placement of investments within taxable and tax-deferred
accounts. For example, we generally place index and tax-managed vehicles in taxable accounts
and higher turnover mutual funds in tax-deferred accounts. However, tax considerations do not
dominate our portfolio management process.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. All investment
programs have certain risks that are borne by the investor. Our investment approach constantly
keeps the risk of loss in mind. Investors face the following investment risks:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market values to decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to
•
tangible and intangible events and conditions. This type of risk is caused by external
factors independent of a security’s particular underlying circumstances. For example,
political, economic, and social conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar next year will not buy as
much as a dollar today because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the
dollar against the currency of the investment’s originating country. This is also referred
to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to
be reinvested at a potentially lower rate of return (i.e., interest rate). This primarily
relates to fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on finding oil
and then refining it, a lengthy process, before they can generate a profit. They carry a
higher risk of profitability than an electric company, which generates its income from a
steady stream of customers who buy electricity no matter what the economic
environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties are
not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk
of profitability, because the company must meet the terms of its obligations in good
times and bad. During periods of financial stress, the inability to meet loan obligations
may result in bankruptcy and/or a declining market value.
• Sequence Risk: This is the risk that portfolio withdrawals during certain market
conditions can dramatically change financial outcomes. The timing of portfolio
withdrawals during periods when returns are negative or below long-term average
returns impact financial wealth.
• Cybersecurity Risk: A breach in cyber security refers to both intentional and
unintentional events that may cause an account to lose proprietary information, suffer
data corruption, or lose operational capacity. This in turn could cause an account to
incur regulatory penalties, reputational damage, and additional compliance costs
associated with corrective measures, and/or financial loss.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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• Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase
morbidity and mortality over a wide geographic area, crossing international boundaries,
and causing significant economic, social, and political disruption.
• Custodial Risk: This risk is the probability that a party to a transaction will be unable or
unwilling to fulfill its contractual obligations either due to technological errors, control
failures, malfeasance, or potential regulatory liabilities.
We reserve the right to advise you on any other type of investment that we deem appropriate
based on your stated goals and objectives. We may also provide advice on any type of
investment held in your portfolio at the inception of our relationship or on any investment on
which you request advice.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 9: Disciplinary Information
We are required to disclose all pertinent facts regarding any legal, regulatory, or disciplinary
events that would be material to your evaluation of the Firm or the integrity of our
management.
There are no legal or disciplinary events that are material to the evaluation of our advisory
business or the integrity of our management.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 10: Other Financial Industry Activities and Affiliations
Financial Industry Activities – Broker/Dealer or Commodities
We are not registered as a broker-dealer, and none of our management persons are registered
representatives of a broker-dealer.
Neither we, nor any of our management persons are registered as (or associated with) a futures
commissions merchant, commodity pool operator, or a commodity trading advisor.
Financial Industry Activities – Other Affiliations
Certain of our employees are Certified Public Accountants (CPAs). They do not practice
traditional accounting outside of their roles at the Firm.
Other Investment Advisors
We do not recommend or select other investment advisors for our clients.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Code of Ethics
Our employees must comply with a Code of Ethics and Statement for Insider Trading. The Code
describes the Firms’ high standard of business conduct, and fiduciary duty to you. The Code’s
key provisions include:
• Statement of General Principles
• Policy on, and reporting of, Personal Securities Transactions
• A prohibition on Insider Trading
• Restrictions on the acceptance of significant gifts
• Procedures to detect and deter misconduct and violations
• Requirement to maintain confidentiality of client information
Mark Miller reviews all employee trades each quarter. His trades are reviewed by another
member of the team. These reviews ensure that personal trading does not affect the markets,
and that you receive preferential treatment. Since most employee trades are small mutual fund
trades or exchange-traded fund trades, the trades do not affect the securities markets.
All of our employees must acknowledge the terms of the Code of Ethics at least annually, and
any employee not in compliance with the Code may be subject to termination. We will provide
a copy of our Code upon request.
Participation or Interest in Client Transactions – Personal Securities Transactions
We may buy or sell securities identical to those recommended to you for your personal
accounts. These trades may not occur ahead of client trades. The Code of Ethics, described
above, is designed to ensure that the personal securities transactions, activities, and interests
of our employees will not interfere with (i) making decisions in your best interest and (ii)
implementing such decisions while, at the same time, allowing employees to invest for their
own accounts. Under the Code certain classes of securities have been designated as exempt
transactions, based upon a determination that these would not materially interfere with your
best interests. In addition, the Code requires pre-clearance of many transactions, and restricts
trading in close proximity to client trading activity. Nonetheless, because the Code of Ethics in
some circumstances would permit employees to invest in the same securities as clients, there is
a possibility that employees might benefit from market activity by a client in a security held by
an employee. Employee trading is continually monitored under the Code of Ethics to reasonably
prevent conflicts of interest between us and our clients.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Participation or Interest in Client Transactions and Principal/Agency Cross Trades
We do not recommend any securities to you in which we have a material financial interest. We
do not affect any principal or agency cross securities transactions for client accounts. We also
do not cross trades between client accounts.
Participation or Interest in Client Transactions – Aggregation
We may trade in the same securities with client accounts on an aggregated basis when
consistent with our obligation of best execution. In such circumstances, the affiliated and client
accounts will share commission costs equally and receive securities at a total average price. We
will retain records of the trade order (specifying each participating account) and its allocation,
which will be completed prior to the entry of the aggregated order. Completed orders will be
allocated as specified in the initial trade order. Partially filled orders will be allocated on a pro
rata basis. Any exceptions will be explained on the order.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 12: Brokerage Practices
Research and Other Soft Dollar Benefits
We do not receive formal soft dollar benefits other than execution from custodians in
connection with client securities transactions. See disclosure below in “Brokerage – Other
Economic Benefits.”
Brokerage for Client Referrals
We do not receive client referrals from custodians.
Client Directed Brokerage
While not routine, you may direct us to use a particular custodian to execute some or all
transactions for you. This brokerage direction must be requested by you in writing. In that case,
you will negotiate terms and arrangements for the account with that custodian, and we will not
seek better execution services or prices from other custodians or be able to “batch” client
transactions for execution through other custodians with orders for other accounts managed by
us. By directing brokerage, you may pay higher commissions or other transaction costs or
greater spreads, or receive less favorable net prices, on transactions for the account than would
otherwise be the case. Not all advisers require or allow their clients to direct brokerage. Subject
to its duty of best execution, we may decline your request to direct brokerage if, in our sole
discretion, such directed brokerage arrangements would result in additional operational
difficulties.
If you request that we arrange for the execution of securities brokerage transactions for your
account, we shall direct such transactions through broker-dealers that we reasonably believe
will provide best execution. We periodically and systematically review our policies and
procedures regarding recommending broker-dealers to our clients in light of our duty to obtain
best execution.
Directed Brokerage
We do not have any affiliation with custodians, broker-dealers, or product sales firms. Specific
custodian recommendations are made to you based on your need for such services. We
recommend custodians based on the proven integrity and financial responsibility of the firm
and the best execution of orders at reasonable commission rates.
We do not receive fees or commissions from any of these arrangements.
Directed Brokerage – Other Economic Benefits
We may receive from custodians, at no cost to us, professional services, computer software and
related systems support, enabling us to better monitor your accounts maintained at those
custodians. We may receive this support without cost because of the portfolio management
services rendered to clients that maintain assets at the custodians. The support provided may
benefit us, but not you directly. In fulfilling our duties to you, we endeavor at all times to put
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
20
your interests first. You should be aware, however, that our receipt of economic benefits from
a custodian may create a conflict of interest since these benefits may influence our choice of
custodian over another custodian that does not furnish similar services, software and systems
support.
The commissions you pay shall comply with our duty to obtain “best execution.” However, you
may pay a commission that is higher than another qualified custodian might charge to execute
the same transaction where we determine, in good faith, that the commission is reasonable in
relation to the value of the brokerage and research services received. In seeking best execution,
the determinative factor is not the lowest possible cost, but whether the transaction represents
the best qualitative execution, taking into consideration the full range of a custodian’s services,
including among others, the value of research provided, execution capability, commission rates,
and responsiveness. Consistent with the foregoing, while we will seek competitive rates, we
may not necessarily obtain the lowest possible commission rates for client transactions.
Trade Aggregation
We regularly utilize block trading, which provides the ability to aggregate securities transactions
for execution and then allocate shares to client accounts at the same price per security.
Securities purchased or sold across multiple client accounts in a day are aggregated and then
allocated to client accounts at the average purchase or selling price for that day.
Mutual Fund Share Classes
We will invest eligible clients in the lowest-cost available share class of a recommended mutual
fund. Mutual funds have different expense ratios, investment minimums, and other account
type requirements depending on the share class of the mutual fund. When selecting a mutual
fund or retaining a mutual fund a client is already invested in, we will consider tax implications
and ensure you are not invested in a more expensive share when a less expensive share class is
available, paying unnecessary or excessive transactional or ongoing costs, or uninformed of
conflicts of interests in recommendations and selections. To this end, we will review a sampling
of client accounts per quarter, document the sampling process, and will transition clients if it is
in their best interests.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
21
Item 13: Review of Accounts
Reviews & Reporting
Wealth Management Services
Our management personnel or financial advisors review accounts on at least an annual basis for
wealth management clients. This management process includes on-going oversight of the
portfolio’s investments, buying and selling securities, and communication with you. All security
purchases and sales are reviewed daily by senior members of MECA management.
Each month, the custodian provides clients with an account statement for each client account,
which may include individual holdings, cost basis information, deposits, and withdrawals,
accrued income, dividends, and performance. In addition, the custodian provides clients with
trade confirmations for each position bought and sold.
You receive periodic communications on at least an annual basis from MECA. Wealth
Management clients receive written quarterly updates. The written updates may include the
following information: summary page with total market value, income, and asset allocation; a
transaction summary with data for the reporting period; a market value statement showing
individual securities owned, current value, and a net worth statement.
Client meetings are encouraged and are scheduled quarterly, or less frequently as specific
situations dictate. Supplemental written reports, with more detailed information including
investment performance, are provided to many clients.
Financial Planning and Investment Consulting Services
Financial and investing consulting clients will have reviews conducted upon their request or
during consultations. Financial plans will be reviewed initially through a consultation, and upon
request thereafter. You may receive updated financial plans for a separate fee.
Consulting clients receive reports as contracted for at the inception of the engagement or upon
client request.
Review Triggers
Conditions that may trigger a portfolio review are changes in market, political or economic
conditions, tax laws, new investment information, and changes in your own situation, (such as
retirement, termination of employment, physical move, or inheritance).
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 14: Client Referrals and Other Compensation
Client Referrals
We have been fortunate to receive many client referrals over the years. The referrals came
from current clients, estate planning attorneys, accountants, employees, personal friends of
employees and other similar sources. We do not compensate referring parties for these
referrals.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 15: Custody
Custody - Client Online Login Credentials
We are deemed to have custody over certain client assets in the form of having login
credentials for certain client accounts, with the exception of Fidelity Investments, where we
custody our clients’ accounts and login credentials are not necessary. While this form of
custody gives us access to client funds and securities, we have stringent internal controls and
procedures over the custody function. In addition, we comply with the SEC’s Custody Rule,
which requires an annual surprise examination conducted by an independent accountant.
Custody – Fee Debiting
You may authorize us (in your agreement) to debit fees directly from your account at the broker
dealer, bank or other qualified custodian (“custodian”). The custodian is advised in writing of
the limitation of our access to the account. The custodian sends a statement to you, at least
quarterly, indicating all amounts disbursed from the account including the amount of advisory
fees paid directly to the Firm.
Custody – Third Party Money Transfers
You may provide us with a standing letter of authorization (or similar asset transfer
authorization) which allows us to disburse funds on your behalf to third parties. We ensure the
following conditions are in place when deemed to have custody via third party money
movement:
1. You provide a Written Authorization to the custodian that includes all appropriate
information as to how the transfer should be directed;
2. The Written Authorization includes instruction to direct transfers to the third party
either on a specified schedule or from time to time;
3. Appropriate verification is performed by the custodian, along with a transfer of funds
notice to you promptly after each transfer;
4. You may terminate or change the instruction to the custodian;
5. We have no authority or ability to designate or change any information about the third
party contained in the instruction;
6. We maintain records showing that the third party is not a related party of the Firm or
located at the same address as the Firm; and
7. The custodian sends you a written initial notice confirming the instruction and an annual
written confirmation thereafter.
Custody – Account Statements
You receive at least quarterly statements from the custodian that holds and maintains your
investment assets. You are urged to carefully review such statements and compare such official
custodial records to the reports that we provide. Our reports may vary from custodial
statements based on accounting procedures, reporting dates, or valuation methodologies of
certain securities.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 16: Investment Discretion
Through the investment management agreement, we may accept limited power of attorney to
act on a discretionary basis on your behalf. A limited power of attorney allows us to execute
trades on your behalf.
When such limited powers exist between the Firm and you, we have the authority to
determine, without obtaining your specific consent, both the amount and type of securities to
be bought to satisfy your account objectives. Additionally, we may accept any reasonable
limitation or restriction to such authority on the account placed by you. All limitations and
restrictions placed on accounts must be presented to us in writing.
If we have not been given discretionary authority, we consult with you prior to each trade.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 17: Voting Client Securities
Proxy Voting
We do not have any authority to and do not vote proxies on behalf of clients, nor do we make
any express or implied recommendation with respect to voting proxies. Clients retain the sole
responsibility for receiving and voting proxies that they receive directly from either their
custodian or transfer agents. Clients may contact us for information about proxy voting.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Item 18: Financial Information
We have no financial commitments that impair our ability to meet contractual and fiduciary
commitments to you and we have not been the subject of a bankruptcy proceeding.
We do not require prepayment of fees of both more than $1,200 per client, and more than six
months in advance; and therefore, we are not required to provide the Firm’s balance sheet to
clients.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Form ADV Part 2B – Investment Adviser Brochure Supplement
Miller Equity Capital Advisors
Form ADV Part 2B
Investment Advisor Brochure Supplement
5605 N. MacArthur Blvd., Suite 860, Irving, TX 75038
(972) 490-4345
www.mecadvisors.com
Mark A. Miller
March 2025
This Brochure Supplement provides information about the Firm’s (“we,” “us,” “our”) employees
that supplements our Brochure. You should have received a copy of that Brochure. Please
contact Mark Miller, Managing Member and Chief Compliance Officer at (972) 490-4345 and/or
mark@mecadvisors.com if you did not receive our Brochure or if you have any questions about
the contents of this Supplement.
Additional information about the Firm’s Supervised Persons is also available on the SEC’s
website at www.adviserinfo.sec.gov, at CRD #: 141343. You can search this site by a unique
number, known as a CRD number for each employee.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
28
Item 2: Educational Background and Business Experience
We require that employees that provide investment advice have a bachelor's degree and
further coursework demonstrating knowledge of financial planning and tax planning. Examples
of acceptable coursework include: an MBA, a CFP®, a CFA®, a ChFC®, JD, CTFA, EA or CPA.
Additionally, advisers must have work experience that demonstrates their aptitude for financial
planning and investment management.
Born: 1955
Mark A. Miller
CRD #: 5212946
1996 to Present
Business Background:
Miller Equity Capital Advisors
President and Chief Compliance Officer
1985 to 1996
The Harrington Corporation
President
1978 to 1984
Ernst and Young, LLP
Manager
Formal Education after High School:
Southern Methodist University
Master of Business Administration
Harding University
Bachelor of Science in Accounting
Professional Designations:
Chartered Financial Analyst® (CFA®)
Certified Public Accountant (CPA)
Personal Financial Specialist (PFS)
Member of:
• CFA Institute
• CFA Institute of Dallas-Fort Worth
• American Institute of Certified Public Accounts
• Texas Society of Certified Public Accountants
• Dallas Chapter of Certified Public Accountants
Professional Certifications
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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Mark A. Miller maintains professional designations, which requires the following minimum
requirements:
Chartered Financial Analyst (CFA)
Issued By
CFA Institute
Candidate must meet one of the following requirements prior to
enrollment:
• Hold a bachelor’s or equivalent degree from a
college/university;
• Be within 11 months of the graduation month for a
bachelor’s degree or equivalent program by the date of
sitting for the Level I exam; or
Prerequisites
• Have a combination of 4,000 hours of work experience
and/or higher education that was acquired over a minimum
of three sequential years by the date of enrolling for the
Level I exam;
• Have 4,000 hours of qualified work experience in the
investment decision-making process (accrued before, during,
or after participation in the CFA Program); and
• Submit two-to-three professional reference letters.
Candidate must complete the following:
• Self-study program (250 hours of study for each of the 3
Education
Requirements
levels)
Three in-person, proctored, closed-book, computer-based exams
None
Exam Type
Continuing Education
Requirements
Certified Public Accountant (CPA)
Issued By
State Boards of Accountancy
Candidate must meet the following requirements:
Prerequisites
• Minimum experience levels (most states require at least one
year of experience providing services that involve the use of
accounting, attest, compilation, management advisory,
financial advisory, tax or consulting skills, all of which must
be achieved under the supervision of or verification by a
CPA);
• Successful passing of the Uniform CPA Examination
Education
Requirements
Exam Type
Continuing Education
Requirements
At minimum, a college education (typically 150 credit hours with at
least a baccalaureate degree and a concentration in accounting)
Uniform CPA Examination
Completion of a minimum of 20 hours of continuing professional
education each year (or 120 hours over a three-year period) in order
to maintain a CPA license
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
30
Personal Financial Specialist (PFS)
Issued By
American Institute of Certified Public Accountants (AICPA)
Candidate must meet the following requirements:
• Must hold an unrevoked CPA license;
• Fulfill 3,000 hours of personal financial planning business
experience;
Prerequisites
• Complete 80 hours of personal financial planning continuing
professional education credits;
• Pass a comprehensive financial planning exam (PFS Exam);
and
• Be an active member of the AICPA
Must meet minimum education requirements for CPA.
Education
Requirements
Exam Type
Continuing Education
Requirements
PFS Exam
Completion of 60 hours of financial planning continuing professional
education credits every three years
Item 3: Disciplinary Information
Mark A. Miller has not been involved in any activities resulting in a disciplinary disclosure.
Item 4: Other Business Activities
As disclosed in Form ADV Part 2A Item 10 – Other Financial Industry Activities and Affiliations,
Mark Miller is a Certified Public Accountant. While Mark retains his CPA licensing, he is
currently not a practicing Certified Public Accountant. If Mark was acting in a CPA capacity, he
may provide income tax preparation or accounting services. These services would be
independent of our financial planning and investment advisory services and would be governed
under a separate engagement agreement. We would not actively solicit clients to utilize these
services.
As disclosed in Form ADV Part 2A Item 6 – Performance-based Fees and Side-by-Side
Management, neither we nor any supervised persons receive commissions, bonuses or other
compensation based on the sale of securities or other investment products.
Item 5: Additional Compensation
Mark A. Miller does not receive any economic benefit outside of regular salaries or bonuses.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
31
Item 6: Supervision
Mark A. Miller supervises all persons named in this Form ADV Part 2B Investment Advisor
Brochure Supplement. Mark A. Miller supervises these persons by holding regular staff,
investment, and other ad hoc meetings. In addition, Mark A. Miller regularly reviews client
reports, emails, and trading, as well as employees’ personal securities transaction and holdings
reports. While he holds supervisory authority over all supervised persons, he is still subject to
our Code of Ethics. Mark A. Miller may be reached at (972) 490-4345.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
32
Form ADV Part 2B – Investment Adviser Brochure Supplement
Miller Equity Capital Advisors
Form ADV Part 2B
Investment Advisor Brochure Supplement
5605 N. MacArthur Blvd., Suite 860, Irving, TX 75038
(972) 490-4345
www.mecadvisors.com
Gene S. Gurley
March 2025
This Brochure Supplement provides information about the Firm’s (“we,” “us,” “our”) employees
that supplements our Brochure. You should have received a copy of that Brochure. Please
contact Mark Miller, Managing Member and Chief Compliance Officer at (972) 490-4345 and/or
mark@mecadvisors.com if you did not receive our Brochure or if you have any questions about
the contents of this Supplement.
Additional information about the Firm’s Supervised Persons is also available on the SEC’s
website at www.adviserinfo.sec.gov, at CRD #: 141343. You can search this site by a unique
number, known as a CRD number for each employee.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
33
Item 2: Educational Background and Business Experience
We require that employees that provide investment advice have a bachelor's degree and
further coursework demonstrating knowledge of financial planning and tax planning. Examples
of acceptable coursework include: an MBA, a CFP®, a CFA®, a ChFC®, JD, CTFA, EA or CPA.
Additionally, advisers must have work experience that demonstrates their aptitude for financial
planning and investment management.
Born: 1953
Gene S. Gurley
CRD #: 5514738
2007 to Present
Business Background:
Miller Equity Capital Advisors
Chief Information Officer, Analyst, and Advisor
Independent Consultant
2006 to 2007
1995 to 2006
Motorola, Inc.
Director and Engineering Operations Manager
Formal Education after High School:
Southern Methodist University
Master of Business Administration
University of Illinois
Master of Science in Electrical Engineering
Bachelor of Science in Electrical Engineering
Professional Designations:
CERTIFIED FINANCIAL PLANNER™ Professional (CFP®)
Project Management Professional (PMP)
Six Sigma – Green Belt
Member of:
• Project Management Institute
• Project Management Institute of Fort Worth
Professional Certifications
Gene S. Gurley maintains professional designations, which requires the following minimum
requirements:
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
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CERTIFIED FINANCIAL PLANNER™ (CFP®)
Issued By
Certified Financial Planner Board of Standards, Inc.
Candidate must meet the following requirements:
• A bachelor’s degree (or higher) from an accredited college or
Prerequisites
university, and
• 3 years of full-time personal financial planning experience
Candidate must complete a CFP®-board registered program, or hold
one of the following:
Education
Requirements
•
•
•
•
•
•
•
CPA
ChFC®
Chartered Life Underwriter® (CLU®)
CFA®
Ph.D. in business or economics
Doctor of Business Administration
Attorney's License
CFP® Certification Examination
30 hours every 2 years
Exam Type
Continuing Education
Requirements
Item 3: Disciplinary Information
Gene S. Gurley has not been involved in any activities resulting in a disciplinary disclosure.
Item 4: Other Business Activities
Gene S. Gurley does not have any outside business activities.
Item 5: Additional Compensation
Gene S. Gurley does not receive any economic benefit outside of regular salaries and bonuses.
Item 6: Supervision
Mark A. Miller supervises all persons named in this Form ADV Part 2B Investment Advisor
Brochure Supplement. Mark A. Miller supervises these persons by holding regular staff,
investment, and other ad hoc meetings. In addition, Mark A. Miller regularly reviews client
reports, emails, and trading, as well as employees’ personal securities transaction and holdings
reports. While he holds supervisory authority over all supervised persons, he is still subject to
our Code of Ethics. Mark Miller may be reached at (972) 490-4345.
Miller Equity Capital Advisors
5605 N MacArthur Blvd., Suite 860 ▲ Irving, Texas 75038 ▲ 972.490.4345 ▲ www.mecadvisors.com
35