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FORM ADV - PART 2A
INVESTMENT ADVISER BROCHURE
MARCH 13, 2025
1550 EL CAMINO REAL, SUITE 100
MENLO PARK, CA 94025
PHONE: (650) 289-1105 • FAX: (650) 472-8016
www.BordeauxWealthAdvisors.com
This brochure provides information about the qualifications and business practices of
Bordeaux Wealth Advisors LLC (“BWA”). If you have any questions about the contents
of this brochure, please contact us at (650) 289-1105.
The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about BWA also is available on the SEC’s website at
www.adviserinfo.sec.gov.
References to BWA as a “registered investment adviser” or any reference to being
“registered” does not imply a certain level of skill or training.
Item 2.
Material Changes
Material Changes Since the Last Update
The following material changes to the operations of Bordeaux Wealth Advisors LLC (“BWA”)
have occurred since last annual filing of this Form ADV Part 2A (the “Brochure”) in March 2024:
•
In May 2024, Item 5 was revised to include additional fee information, and Item 10 was
updated to reflect the use of an additional custodian, Raymond James Financial
Services, Inc. (“Raymond James”).
Page i
Item 3.
Table of Contents
Item 1. Cover ........................................................................................................ Cover
Item 2. Material Changes .............................................................................................. i
Item 3. Table of Contents ............................................................................................. ii
Item 4. Advisory Business ............................................................................................. 1
Item 5. Fees and Compensation ................................................................................... 4
Item 6. Performance-Based Fees and Side-By-Side Management ................................. 8
Item 7. Types of Clients ................................................................................................ 8
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss............................ 9
Item 9. Disciplinary Information ................................................................................. 16
Item 10. Other Financial Industry Activities and Affiliations.......................................... 16
Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ........................................................................................................... 21
Item 12. Brokerage Practices ........................................................................................ 22
Item 13. Review of Accounts ........................................................................................ 26
Item 14. Client Referrals and Other Compensation ...................................................... 27
Item 15. Custody .......................................................................................................... 29
Item 16. Investment Discretion .................................................................................... 30
Item 17. Voting Client Securities .................................................................................. 30
Item 18. Financial Information ..................................................................................... 30
Page ii
Item 4.
Advisory Business
Background of Bordeaux Wealth Advisors
Bordeaux Wealth Advisors LLC (“BWA”) registered as an investment adviser with the U.S.
Securities and Exchange Commission in March of 2017 after Thomas C. Myers and David K.
Murdock (“BWA Managing Partners”) decided to spin-out of their prior firm and establish
BWA.
Focus Financial Partners
BWA is part of the Focus Financial Partners, LLC (“Focus LLC”) partnership. Specifically, BWA is
a wholly-owned indirect subsidiary of Focus LLC. Focus Financial Partners Inc. is the sole
managing member of Focus LLC. Ultimate governance of Focus LLC is conducted through the
board of directors at Ferdinand FFP Ultimate Holdings, LP. Focus LLC is majority-owned,
indirectly and collectively, by investment vehicles affiliated with Clayton, Dubilier & Rice, LLC
(“CD&R”). Investment vehicles affiliated with Stone Point Capital LLC (“Stone Point”) are
indirect owners of Focus LLC. Because BWA is an indirect, wholly-owned subsidiary of Focus
LLC, CD&R and Stone Point investment vehicles are indirect owners of BWA.
Focus LLC also owns other registered investment advisers, broker-dealers, pension consultants,
insurance firms, business managers, and other firms (the “Focus Partners”), most of which
provide wealth management, benefit consulting and investment consulting services to
individuals, families, employers, and institutions. Some Focus Partners also manage or advise
limited partnerships, private funds, or investment companies as disclosed on their respective
Form ADVs.
BWA is managed by Thomas C. Myers, David K. Murdock, Jon Ekoniak, James Hering, Jon Snare,
and Phil Platt (“BWA Principals”), pursuant to a management agreement between BWA
Management Company LLC and BWA. The BWA Principals serve as leaders and officers of BWA
and are responsible for the management, supervision and oversight of BWA. Jon Snare is
responsible for the supervision of the Kirkland, Washington BWA office. Philip Platt, Chief
Compliance Officer, is responsible for firm compliance.
BWA offers wealth advisory services and assets under management totaling $5,644,003,340 as
of December 31, 2024, which consisted of $930,345,097 on a non-discretionary basis and
$4,713,658,243 on a discretionary basis.
While this brochure generally describes the business of BWA, certain sections also discuss the
activities of its personnel, including its officers, partners, directors, employees, and others who
may provide investment advice on behalf of BWA and are subject to BWA’s supervision or
control.
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Types of Advisory Services Offered
BWA provides wealth management services that include personalized financial counseling and
discretionary and non-discretionary investment advisory services to high net worth individuals
(i.e., investment assets in excess of $5 million) on a fee-only basis. BWA may also provide these
services to trusts, estates, private foundations, endowments, businesses and qualified
retirement plans.
Comprehensive financial and investment advice is provided through consultation with each
client and may include: the determination of financial objectives, identification of financial
issues, analysis of cash flow and insurance needs, track and report on financial assets, and
counsel related to education funding, retirement planning, risk management, and tax and
estate planning. Investment advice is an integral part of the comprehensive financial
counseling services provided.
BWA provides each client with a written evaluation of their initial financial situation at the
outset of the relationship, often with an accompanying net worth statement. BWA personnel
also perform periodic reviews of client accounts and communicate the results to clients while
also recommending specific courses of action that need to be taken in connection with BWA’s
recommendations. More frequent reviews may occur but are not necessarily communicated to
the client unless changes are recommended. BWA may provide ad-hoc or project-based
consultation to clients on an hourly basis if it deems appropriate under the circumstances.
BWA may provide investment advice about unaffiliated private investment funds, and may
recommend, on a non-discretionary basis, that certain qualified clients consider and
investment in unaffiliated private investment funds. BWA’s role relative to the private
investment funds will be limited to its initial and ongoing due diligence and investment
monitoring services. BWA’s clients are under absolutely no obligation to consider or make an
investment in a private investment fund(s).
We implement investment advice on behalf of certain clients in held-away accounts that are
maintained at independent third-party custodians. These held-away accounts are often 401(k)
accounts, 529 plans and other assets that are not held at our primary custodian(s).
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party
financial institutions through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc.
and its affiliates, “UPTIQ”) and Flourish Financial LLC (“Flourish”). Please see Items 5 and 10 for
a fuller discussion of these services and other important information.
In addition, we help our clients obtain certain insurance solutions by introducing clients to our
affiliate, Focus Risk Solutions, LLC (“FRS”), a wholly owned subsidiary of our parent company,
Focus Financial Partners, LLC. Please see Items 5 and 10 for a fuller discussion of this service
and other important information.
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We also have a business arrangement with a Focus firm SCS Capital Management (“SCS”), who
is an indirect, wholly-owned subsidiary of Focus LLC and Focus Inc., under which certain clients
of BWA have the option of investing in certain private investment vehicles managed by this
Focus firm. BWA is an affiliate of this Focus firm by virtue of being under common control with
it. Please see Items 5 and 10 of this Brochure for further details.
BWA also offers sub-advisory services to other Registered Investment Advisory firms and their
clients. This may include discretionary and non-discretionary management. BWA provides sub-
advisory services to advisors of ERISA plans and acknowledges its fiduciary status under ERISA
in such cases. We have a business arrangement with Sentinel Pension Advisors, Inc. (“SPA”),
who is an indirect, wholly-owned subsidiary of Focus LLC, under which BWA provides
subadvisory services to certain retirement plan clients of SPA. BWA is an affiliate of SPA by
virtue of being under common control with it. Please see Items 5 and 10 of this Brochure for
further details.
Neither BWA nor any of its personnel receive commissions, finder’s fees, or other remuneration
from the purchase or sale of any products recommended by BWA, including but not limited to
annuities, insurance, stocks, bonds, mutual funds, limited partnerships, or other commissioned
products.
The initial meeting between a prospective client and BWA, which may be conducted by
telephone, is free of charge and considered an exploratory interview to determine the extent
to which financial counseling and investment advice may be beneficial to the client.
BWA is a fiduciary under the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”) with respect to investment management services and investment advice provided to
ERISA plans and ERISA plan participants. BWA is also a fiduciary under section 4975 of the
Internal Revenue Code of 1986, as amended (the “IRC”) with respect to investment
management services and investment advice provided to individual retirement accounts
(“IRAs”), ERISA plans, and ERISA plan participants. As such, BWA is subject to specific duties and
obligations under ERISA and the IRC, as applicable, that include, among other things, prohibited
transaction rules which are intended to prohibit fiduciaries from acting on conflicts of interest.
When a fiduciary gives advice, the fiduciary must either avoid certain conflicts of interest or
rely upon a prohibited transaction exemption.
As a fiduciary, we have duties of care and of loyalty to you and are subject to obligations
imposed on us by the federal and state securities laws. As a result, you have certain rights that
you cannot waive or limit by contract. Nothing in our agreement with you should be interpreted
as a limitation of our obligations under the federal and state securities laws or as a waiver of
any unwaivable rights you possess.
A conflict of interest arises and the prohibited transaction rules are implicated when BWA
recommends that an ERISA plan participant take a distribution from an ERISA Plan and roll it
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over to an IRA that BWA advises, or if BWA recommends that an IRA owner transfer his IRA to
an IRA that BWA advises because BWA will receive compensation that it would not have
received absent the recommendation – i.e., the IRA advisory fee. When BWA engages in this
transaction, it relies on the PTE known as the Best Interest Contract Exemption or BICE, which
requires compliance with the “impartial conduct standards.” The way BWA makes money
creates some conflicts with client interests, so BWA operates under a special rule that requires
BWA to act in the client’s best interest and not put their interest ahead of yours. The impartial
conduct standards are designed to mitigate conflicts of interest by requiring that investment
advice be in the “best interest” of the Retirement Account Client, that advisers not make any
materially misleading statements and not charge a fee that exceeds a reasonable amount. The
best interest standard requires that advisers act with the care, skill, prudence and diligence
under the circumstances then prevailing that a prudent person acting in a like capacity and
familiar with such matters would use, based on the investment objectives, risk tolerance,
financial circumstances and needs of the Retirement Account Client. This mirrors the prudent
man standard of conduct and duty of loyalty found in ERISA.
Tailored Services
BWA’s financial counsel and investment advice is customized and tailored to the unique goals,
objectives and needs of each client. The planning process begins with an in-depth discovery of
the client’s goals, objectives, and attitudes. The goals and objectives for each client are
documented in writing and approved by the client. The stated goals and objectives for each
client are reflected in the client’s overall recommended financial and investment program and
advice that we provide on an ongoing basis.
Item 5.
Fees and Compensation
BWA charges a fee in return for providing the services detailed in its investment advisory agreement
(“Client Agreement”). BWA’s fee for most new clients will be an “AUM fee” which is a percentage
of assets under management. BWA may instead utilize a “flat fee” for larger, more complex clients
with unique needs. The specific fee charged by BWA for services provided will be set forth in each
Client Agreement.
BWA’s AUM fee is billed quarterly in advance at the beginning of each calendar quarter and is based
on a percentage of the market value of the assets under management. The AUM fee rate is set
forth in each Client Agreement.
When BWA charges a flat fee, it is agreed upon for a period of one year (“Fee Period”) via
discussions with each client on an annual basis. Typically, the flat fee is fixed for the Fee Period
(absent any material changes to the client’s circumstances or the advisory relationship), and the
Fee Period is usually the calendar year.
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The amount of a flat fee is determined by a variety of factors unique to each client. The primary
factor in determining a client’s fees is the amount of the client’s assets under BWA’s management
but other relevant factors include: anticipated future assets to be managed by BWA, types of
portfolio assets, complexity of services to be provided, service level intensity, degree of custom
work, anticipated time requirements to meet expected service needs, number of entities client
owns that BWA advises on, number of family members served, ease of interaction, and travel
requirements.
BWA is free to increase or decrease the flat fee between Fee Periods pursuant to individual
discussions with clients, as stated above; however, BWA and the client may also agree to adjust the
flat fee on a more frequent basis.
Also, if there is a change in the client’s circumstances or the advisory relationship within a Fee
Period, or if the assumptions underlying the agreed-upon flat fee prove to be inaccurate, BWA
reserves the right to require that the client agree to an increase in the flat fee for the remainder of
that Fee Period. Similarly, if circumstances warrant, a client may request that BWA reduce the flat
fee for the remainder of a Fee Period, and BWA – in its sole discretion – is free to grant or deny that
request.
The annual fee, for both flat fee clients and AUM fee clients, typically ranges from approximately
1.1% to approximately 0.25% of assets under management and the fee expressed as a percentage
of AUM is generally lower for clients with higher amounts of assets under BWA's management.
However, the factors listed above will also influence pricing and may cause the fee to depart from
that range in some cases.
For certain clients, we charge our advisory fee for services provided to the held-away accounts
mentioned above in Item 4, just as we do with client accounts held at our primary custodians. The
specific fee schedule charged by us is provided in the client’s investment advisory agreement with
us.
When BWA is hired to sub-advise a portion of other advisors’ client assets, final terms and fee
arrangements with other registered investment advisors may vary, and are included in each client’s
written Client Agreement, as mutually agreed.
BWA and SPA have an agreement in place whereby BWA serves as a subadviser to SPA for certain
client retirement plans. BWA serving as subadviser to SPA for certain retirement plan clients
increases our compensation and the revenue to Focus LLC, relative to a situation in which SPA’s
clients’ assets are managed by an unaffiliated manager. As a consequence, Focus LLC has a financial
incentive to encourage SPA to recommend that their clients utilize BWA as a subadviser. Please see
Item 10 of this Brochure for further details.
BWA may agree to perform services for clients in addition to what is covered by the annual fee in
their Client Agreement. Fees for these additional services, such as project based consultations,
including financial planning services, are charged separately from the annual advisory fee described
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above. In all cases, the services to be provided and the fees for those services are determined and
agreed upon in writing in advance with the client.
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party
financial institutions through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc. and
its affiliates, “UPTIQ”) and Flourish Financial LLC (“Flourish”). Focus Financial Partners, LLC
(“Focus”) is a minority investor in UPTIQ, Inc. UPTIQ is compensated by sharing in the revenue
earned by such third-party financial institutions for serving our clients. Although the revenue paid
to UPTIQ benefits UPTIQ Inc.’s investors, including Focus, our parent company, no Focus affiliate
will receive any compensation from UPTIQ or Flourish that is attributable to our clients’
transactions. Further information on this conflict of interest is available in Item 10 of this Brochure.
In addition, we help our clients obtain certain insurance solutions by introducing clients to our
affiliate, Focus Risk Solutions, LLC (“FRS”), a wholly owned subsidiary of our parent company, Focus
Financial Partners, LLC. FRS assists our clients with regulated insurance sales activity by advising
our clients on insurance matters and placing insurance products for them and/or referring our
clients to certain third-party insurance brokers (the “Brokers”), with whom FRS has agreements,
which either separately or together with FRS place insurance products for them. FRS does not
receive any compensation from the Brokers or any other third parties for serving our clients.
Additionally, in exchange for allowing certain of the Brokers to offer their services to clients of other
Focus firms, FRS receives periodic fees (the “Platform Fees”) from such Brokers. The Platform Fees
are expected to change over time. Such Platform Fees are revenue for FRS and, ultimately, for our
common parent company, Focus, but we do not share in such revenue and no portion of the
Platform Fees is attributable to our clients’ use of the Brokers’ services. Further information on this
service is available in Item 10 of this Brochure.
Fee Minimums
BWA’s minimum annual fee is $50,000. However, BWA may decide to negotiate or waive this
minimum fee in certain circumstances for strategic business reasons. BWA reserves the right
to determine whether the client is a good fit for its services. The ultimate acceptance of new
clients, and the annual fee to be charged, is determined by BWA’s Management Committee.
Rates for Ad Hoc or Project-Based Consultations
The hourly rate for ad-hoc and project-based consultations for clients varies depending on the
services provided and the experience, knowledge, and skill of those performing the services on
behalf of BWA. Hourly rates generally range from $150 to $1,200 per hour.
Termination Fees
Except in an unusual circumstance and agreed upon in advance, BWA does not impose
termination fees when the client relationship ends. Fees paid in advance to BWA are refunded
to clients on a daily prorated basis from the date services are terminated through the end of
the billing period.
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Billing Method
AUM fees are billed quarterly in advance at the beginning of each calendar quarter. For new
clients, the AUM fee is prorated based on the number of days remaining in the quarter, and
based on the value of assets at the time the client hires BWA. AUM fees are computed using
the fee schedule in the Client Agreement and the market value of assets under management
on the last day of the previous quarter, including cash, accrued interest, accrued dividends, and
securities purchased on margin, using the following guidelines: (a) cash and cash equivalents
are valued at their dollar value; (b) marketable securities are valued at the current market price
provided by the custodian; and (c) private investment funds and securities for which there is
no active market are valued at the most recent valuation provided by the sponsor or the initial
investment cost, as applicable.
Flat fees are generally billed semi-annually in advance but clients are in no event required to
pay fees six months or more in advance. Flat fees are typically billed half in January and half in
July. For new clients, the first flat fee amount is prorated based on the number of days
remaining in the billing period. Each year, the first half of flat fees are typically collected
approximately one week after receipt of written client approval of that year’s fee. The second
half of flat fees are typically collected in July.
BWA typically deducts advisory fees directly from each client’s managed brokerage account(s).
The custodian requires clients to sign a form granting BWA limited authorization to manage the
account and debit the amount of the contractually agreed-upon fees from the account. Clients
are able to terminate this authorization at any time. The custodian of clients’ accounts provides
each client with a monthly statement detailing each amount disbursed from the client's
account, including any fees paid to BWA.
Other Fees and Expenses
Fees paid by clients to BWA for investment advice are separate and distinct from the asset
management fees and expenses charged by mutual funds, exchange-traded funds, separate
account money managers, limited partnerships and other pooled investment vehicles that BWA
may recommend. These fees and expenses are imposed directly by these investment products
and are described in their prospectuses or other offering documents. Clients should be aware
of and review the fees charged by any investment product in which their assets are invested
together with the fees charged by BWA to fully understand the total cost of investing and help
evaluate advisory services being provided.
Fees paid to BWA do not include brokerage commissions or other execution costs charged by
the custodian or broker-dealer executing transactions for client accounts. Clients purchase
investments that BWA recommends through the broker-dealer or custodian of their choice. See
Item 12, Brokerage Practices, for more information. Custodians and brokerage firms may
charge transaction fees and/or other similar charges on purchases or sales of certain mutual
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funds and exchange-traded funds. These costs are generally small and incidental to the
purchase or sale of a security. Neither BWA, nor any of its owners or employees share in any
commissions or transaction fees charged by our clients’ custodians or brokerage firms.
Other Benefits or Compensation Received by BWA, its Owners, or its Employees
We do not receive any compensation from SCS in connection with assets that our clients place
in the Focus firm’s pooled investment vehicles. BWA’s clients are not advisory clients of and
do not pay advisory fees to this Focus firm. However, our clients bear the costs of SCS’s
investment vehicle or vehicles in which they are invested, including any management fees and
performance fees payable to the Focus firm.
The allocation of BWA client assets to SCS’s pooled investment vehicles, rather than to an
unaffiliated investment manager, increases SCS’s compensation and the revenue to Focus LLC
relative to a situation in which our clients are excluded from SCS’s pooled investment vehicles.
As a consequence, Focus LLC has a financial incentive to cause us to recommend that our clients
invest in SCS’s pooled investment vehicles.
As discussed in other areas of this Brochure—see Item 11, Code of Ethics, Participation or
Interest in Client Transactions and Personal Trading—in the event one or more of BWA’s clients
invest in a private investment vehicle recommended by BWA, the general partner or manager
of the private investment vehicle may permit certain BWA personnel to invest their personal
capital in the same private investment vehicle at or around the same time as the client in an
amount that is less than the stated minimum investment amount that such BWA clients are
required to make.
Item 6.
Performance-Based Fees and Side-By-Side Management
BWA is not compensated based on a share of the capital gains or capital appreciation of assets in
client accounts, also known as performance-based fees.
Item 7.
Types of Clients
Description
BWA generally provides financial counsel and discretionary and non-discretionary investment
advice to individuals and families with substantial investment assets (i.e., typically in excess of
$5 million), high income professionals, and senior corporate executives. BWA may also provide
similar services to trusts, estates, private foundations, endowments, businesses and qualified
retirement plans.
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Each client is required to execute a Wealth Advisory Services Agreement which outlines the scope
and terms of the engagement including the annual fee to be paid to BWA. This agreement can be
terminated as set forth in the agreement.
Item 8.
Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
The first step in our process of providing comprehensive financial counseling and investment
advisory services begins with gaining an in-depth understanding of the client’s current financial
situation, needs, goals, objectives, attitudes, constraints, past experiences with investments,
tax-sensitivity, risk tolerance, and any other areas deemed relevant or important at the time.
We then document our understanding of these items in a written report which is approved by
the client. This report is updated over the course of the BWA-client relationship as the client’s
situation changes.
Based on our in-depth understanding of our client’s goals and objectives, we develop a detailed
financial and investment program, complete with specific asset allocation and investment
policy recommendations intended to help the client achieve their overall financial goals and
objectives.
Investment Strategies
Overall investment strategies recommended to each client emphasize long-term ownership of
a diversified portfolio of marketable and non-marketable investments intended to provide
superior after-tax, inflation-adjusted, economic returns.
BWA generally recommends broad diversification via a long-term asset allocation strategy --
diversified both across asset classes and within asset classes -- in an effort to improve the risk
and return potential of client portfolios. More specifically, we may recommend multiple asset
classes (both liquid and illiquid), market capitalizations, market styles, and geographic regions
to provide diversification.
Client portfolios with similar investment objectives and asset allocation goals may own
different securities and investments. The client’s portfolio size, tax sensitivity, desire for
simplicity, long-term wealth transfer objectives, time horizon and choice of custodian are all
factors that influence BWA’s investment recommendations.
Each portfolio maintains a long-term target asset allocation. At each periodic review, BWA
reviews with the client the extent to which the actual allocation matches the target allocation.
When we consider the variance excessive, the advisor will provide recommendations to the
client to bring the actual allocation within an acceptable range of the target. This process,
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known as “rebalancing,” offers a systematic and disciplined way to trim investment classes that
have been in favor and redeploy capital to assets classes that have been out of favor.
Investment advice given to clients more often than not includes recommending long-term
purchases or holding on to certain assets. However, other investment strategies that may also
be recommended include short-term purchases, margin transactions, and options (including
buying puts or selling covered calls).
Marketable asset classes recommended by BWA primarily include no-load mutual funds and
exchange-traded funds (“ETFs”). Investment recommendations may also include: equities,
warrants, corporate debt securities, commercial paper, certificates of deposit, municipal
securities, U.S. government securities, options contracts, and interests in limited partnerships.
Mutual fund and ETF recommendations are developed with the objective of selecting a well-
diversified fund, or group of funds, with appropriate historical performance, at a level of
volatility (risk) determined to be appropriate for each client.
Recommendations of investment vehicles are made based on data provided by various sources
of third-party research and analytics.
BWA recommends sponsored private investment vehicles that are not available to the broad
public. To date, these private investment vehicles include diversified hedge funds, private
investment real estate funds, diversified leveraged buyout fund of funds, distressed
opportunities and special situations fund of funds, venture capital fund of funds, and tax-
sensitive inflation hedges.
BWA may also advise clients who are corporate officers or employees on the merits of
diversifying large holdings of shares of the corporation’s stock and on other forms of
compensation which may be payable in the corporation’s stock.
Neither BWA, nor any of its owners or employees, receives any compensation or fee-sharing
from recommending any of these private investment vehicles or their investment managers.
Virtually every private investment vehicle is unique and requires a careful evaluation of the
specific structure of the fund, management team’s experience, and operational risks. The most
important source of information for BWA's evaluation of a private investment vehicle is the
private placement memorandum and the other offering documents prepared by the private
investment vehicle's management.
The evaluation of privately negotiated investments and limited partnerships of all varieties is
developed on the basis of an in-depth, fundamental evaluation of the business, management,
markets, risks, liquidity, tax considerations and other factors affecting the economic and
investment viability of each individual venture. BWA relies on various third-parties including
investment research organizations, consultants, appraisers, accountants, and lawyers as
necessary for specialized assistance.
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BWA does not represent, imply or guarantee that the services or methods of analysis used by
BWA to make investment recommendations can or will produce successful results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or
crashes. No guarantees can be offered that a client’s goals or objectives will be achieved. Past
performance is not an indication or guarantee of future results.
Clients are advised that the recommendations offered by BWA are not legal or tax advice.
Clients are advised to promptly notify BWA with respect to any changes in their financial
situation and/or financial goals and objectives. Failure to do so could result in our
recommendations not meeting the objectives and/or needs of the client.
Risk of Loss
All investments and investment programs have a variety of risks that are borne by the investor.
As such, there can be no assurance that any investment strategy will prove profitable or
successful. Below is a summary of the material risks associated with the investment strategies
that BWA typically recommends:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate.
For example, when interest rates rise, yields on existing bonds become less attractive,
causing their market values to decline.
• Market Risk: The price of an equity security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk is caused by external factors
independent of a security’s particular underlying circumstances. For example, changes in
political, economic and social conditions may trigger adverse market events.
•
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as
a dollar will next year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the U.S.
dollar against the currency of the investment’s originating country. This is also referred to
as exchange rate risk.
• Reinvestment Risk: This risk is that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to
fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular company
within an industry. For example, oil production companies depend on the lengthy process
of finding, extracting, transporting and then selling oil before they can generate a profit. As
a result, an oil production company carries a higher risk of profitability than an electric
utility company, which generates its income from a more stable stream of customers who
buy electricity on a consistent basis.
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•
Liquidity Risk: Liquidity risk exists when particular investments are difficult to purchase or
sell. Generally, securities are more liquid if they are traded on a national regulated
exchange, but other investment options, such as Treasury Bills, are also highly liquid.
Otherwise, liquid investments may become illiquid after purchase, particularly during
periods of market turmoil, making it difficult to sell the investment at an advantageous time
or price. Because illiquid investments may be harder to value, especially in changing
markets, only investors who are financially able to maintain their investment without a
need for liquidity should consider investing in illiquid investments.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the payment obligations and terms of its
obligations in good times and bad. During periods of financial stress, the inability to meet
loan obligations may result in bankruptcy and/or a declining market value.
• Regulatory/Legislative Developments Risk: Regulators and/or legislators may promulgate
rules or pass legislation that places restrictions on, adds procedural hurdles to, affects the
liquidity of, and/or alters the risk associated with certain investment transactions or the
securities underlying such investment transactions. Such rules/legislation could affect the
value associated with such investment transactions or underlying securities.
• Cybersecurity Risk: The computer systems, networks and devices used by BWA and service
providers to us and our clients to carry out routine business operations employ a variety of
protections designed to prevent damage or interruption from computer viruses, network
failures, computer and telecommunication failures, infiltration by unauthorized persons
and security breaches. Despite the various protections utilized, systems, networks, or
devices potentially can be breached. A client could be negatively impacted as a result of a
cybersecurity breach.
Cybersecurity breaches can include unauthorized access to systems, networks, or devices;
infection from computer viruses or other malicious software code; and attacks that shut
down, disable, slow, or otherwise disrupt operations, business processes, or website access
or functionality. Cybersecurity breaches may cause disruptions and impact business
operations, potentially resulting in financial losses to a client; impediments to trading; the
inability by us and other service providers to transact business; violations of applicable
privacy and other laws; regulatory fines, penalties, reputational damage, reimbursement
or other compensation costs, or additional compliance costs; as well as the inadvertent
release of confidential information.
Similar adverse consequences could result from cybersecurity breaches affecting issuers of
securities in which a client invests; governmental and other regulatory authorities;
exchange and other financial market operators, banks, brokers, dealers, and other financial
institutions; and other parties. In addition, substantial costs may be incurred by these
entities to prevent any cybersecurity breaches in the future.
P a g e | 12
• Private Funds Risk: Investing in alternative investments is speculative, not suitable for all
clients, and intended for experienced and sophisticated investors who are willing to bear
the high economic risks inherent in these investments. Examples of these risks can include:
o Loss of all or a substantial portion of the investment due to leveraging, short-
selling, or other speculative investment practices;
o Lack of liquidity in that there may be no secondary market for the investment
and none expected to develop;
o Volatility of returns;
o Restrictions on transferring interests in the investment;
o Potential lack of diversification resulting in higher risk due to concentration of
trading authority when a single advisor is utilized;
o Delays or absence of information regarding valuations and pricing;
o Delays in tax reporting;
o Higher fees and expenses than traditional mutual fund or other commingled
investments; and,
o Business risks associated with the operations, personnel, and processes of the
manager of the funds investing in alternative investments.
• Closed End Funds Risk: Closed end funds typically use a high degree of leverage. They
may be diversified or non-diversified. Risks associated with closed-end fund
investments include liquidity risk, credit risk, volatility, and the risk of magnified losses
resulting from the use of leverage. Additionally closed-end funds may trade below their
net asset value.
for other purposes.
Investors must have the
• Cryptocurrency Risk: Arises from cryptocurrency which is a digital representation of
value that functions as a medium of exchange, a unit of account, or a store of value,
but it does not have legal tender status. Cryptocurrencies are sometimes exchanged
for U.S. dollars or other world currencies, but they are not generally backed or
supported by any government or central bank. They are more volatile than traditional
currencies. Their value is speculative, given that they are not currently, widely
accepted as a medium or exchange, is derived by market forces of supply and demand,
and may be impacted by the continued willingness of market participants to exchange
fiat currency for cryptocurrency. Cryptocurrencies are not covered by either FDIC or
SIPC insurance. Bitcoin, Ethereum and other cryptocurrencies are very speculative
investments and involve a high degree of risk. An investment in cryptocurrency is not
suitable for all investors, and may not generally be appropriate, particularly with funds
drawn from retirement savings, student loans, mortgages, emergency funds, or funds
set aside
financial ability,
sophistication/experience and willingness to bear the risks of an investment, and a
potential total loss of their investment. An investment in cryptocurrency should be
made with capital allocated to speculative purposes. Fees and expenses associated
P a g e | 13
with a cryptocurrency investment may be substantial. Cryptocurrency exchanges and
other trading venues on which cryptocurrencies trade are relatively new and, in most
cases, largely unregulated and may therefore be more exposed to fraud and failure
than established, regulated exchanges for securities, derivatives and other currencies.
Investments that are related to cryptocurrencies could be subject to volatility
experienced by the cryptocurrency exchanges and other cryptocurrency trading
venues. Cryptocurrency exchanges may stop operating or permanently shut down due
to fraud, technical glitches, hackers or malware, which may also affect the price of
bitcoin and other cryptocurrencies and indirect investments in cryptocurrencies. In
addition to the risks above, clients should consider the following additional related
risks:
o History of volatility. The exchange rate of cryptocurrency historically has been
very volatile and the exchange rate of a cryptocurrency could drastically decline.
For example, the exchange rate of Bitcoin has dropped more than 50% in a single
day. Cryptocurrency-related investments may be affected by such volatility.
regulation.
largely
lack
o Government
regulatory
Cryptocurrencies
protections. Federal, state or foreign governments may restrict the use and
exchange of cryptocurrency. Legislative and regulatory changes or actions at
the federal, state or international level may adversely affect the use, transfer,
exchange, and value of cryptocurrency.
o Security concerns. Cryptocurrency exchanges may stop operating or
permanently shut down due to fraud, technical glitches, hackers or malware.
Cryptocurrency also may be stolen by hackers.
credibility and/or
o New and developing. As a relatively recent invention, cryptocurrency and
related investments do not have an established track record of operating
history, performance,
trust. Bitcoin and other
cryptocurrencies are evolving. Cryptocurrencies use blockchain technology,
which lacks standardization.
• Structured Notes Risk: Specific risks associated with investing in these instruments
include:
o Complexity. Structured notes are complex financial instruments. Clients should
understand the references asset(s) or index(es) and determine how the note’s
payoff structure incorporates such reference asset(s) or index(es) in calculating
the note’s performance. This payoff calculation may include leverage
multiplied on the performance of the reference asset or index, protection from
losses should the reference asset or index produce negative returns, and fees.
Structured notes may have complicated payoff structures that can make it
difficult for clients to accurately assess their value, risk, and potential for
growth through the term of the structured note. Determining the performance
of each note can be complex and this calculation can vary significantly from
note to note depending on the structure. Notes can be structured in a wide
P a g e | 14
variety of ways. Payoff structures can be leveraged, inverse, or inverse-
leveraged, which may result in larger returns or losses. Clients should carefully
read the prospectus for a structured note to fully understand how the payoff
on a note will be calculated and discuss these issues with BWA.
o
o Market Risk. Some structured notes provide for the repayment of principal at
maturity, which is often referred to as “principal protection.” This principal
protection is subject to the credit risk of the issuing financial institution offering
this feature. Many structured notes do not offer this feature. For structured
notes that do not offer this principal protection, the performance of the linked
asset or index may cause clients to lose some, or all, of their principal.
Depending on the nature of the linked asset or index, the market risk of the
structured note may include changes in equity or commodity prices, changes
in interest rates or foreign exchange rates, and/or market volatility.
Issuance price and note value. The price of a structured note at issuance will
likely be higher than the fair value of the structured note on the date of
issuance. Issuers now generally disclose an estimated value of the structured
note on the cover page of the offering prospectus, allowing investors to gauge
the difference between the issuer’s estimated value of the note and the
issuance price. The estimated value of the notes is likely lower than the
issuance price of the note to investors because issuers include the costs for
selling, structuring and/or hedging the exposure on the note in the initial price
of their notes. After issuance, structured notes may not be re-sold on a daily
basis and thus may be difficult to value given their complexity and limited.
o Liquidity. The ability to trade or sell structured notes in a secondary market is
often very limited, as structured notes (other than exchange-traded notes
known as ETNs) are not listed for trading on securities exchanges. As a result,
the only potential buyer for a structured note may be the issuing financial
institution’s broker-dealer affiliate or the broker-dealer distributor of the
structured note. In addition, issuers often specifically disclaim their intention
to repurchase or make markets in the notes they issue. Clients should,
therefore, be prepared to hold a structured note to its maturity date, or risk
selling the note at a discount to its value at the time of sale.
o Credit Risk. Structured notes are unsecured debt obligations of the issuer,
meaning that the issuer is obligated to make payments on the note as
promised. These promises, including any principal protection, are only as good
as the financial health of the structured note issuer. If the structured note
issuer defaults on these obligations, investors may lose some, or all, of the
principal amount they invested in the structured notes as well as any other
payments that may be due on the structured notes.
P a g e | 15
Prior to entering into a relationship with BWA, clients should carefully consider:
•
Investing in securities involves risk of loss which clients should be prepared to bear;
• Securities markets experience varying degrees of volatility, which can become extreme
in periods of severe market declines;
• Over time the client’s assets may fluctuate and at any time may be worth more or less
than the amount invested; and,
• Clients should only commit assets that they feel are available for investment on a long-
term basis (typically 3 to 5 years or longer).
Item 9.
Disciplinary Information
BWA and its employees have not been involved in any legal or disciplinary events that would be
material to a client’s evaluation of BWA, its advisory business or the integrity of its management.
Item 10.
Other Financial Industry Activities and Affiliations
Affiliation with Focus
As noted above in response to Item 4, certain investment vehicles affiliated with CD&R
collectively are indirect majority owners of Focus LLC, and certain investment vehicles affiliated
with Stone Point are indirect owners of Focus LLC. Because BWA is an indirect, wholly-owned
subsidiary of Focus LLC, CD&R and Stone Point investment vehicles are indirect owners of BWA.
We do not believe the Focus Partnership presents a material conflict of interest with our clients,
with exceptions outlined herein. BWA has no business relationship with other Focus Partners
that is material to our advisory business or to our clients, with the only exceptions outlined in
this Brochure. As stated earlier in Items 4 and 5 of this Brochure, under certain circumstances
we offer our clients the opportunity to invest in pooled investment vehicles managed by a
Focus firm. The Focus firm provides these services to such clients pursuant to limited
partnership agreement documents and in exchange for a fund-level management fee and
performance fee paid by our clients and not by us. The Focus firm, like BWA, is an indirect
wholly owned subsidiary of Focus LLC and is therefore under common control with BWA. The
allocation of our clients’ assets to the Focus firm’s pooled investment vehicles, rather than to
an unaffiliated investment manager, increases the Focus firm’s compensation and the revenue
to Focus LLC relative to a situation in which our clients are excluded from the Focus firm’s
pooled investment vehicles. As a consequence, Focus LLC has a financial incentive to cause
BWA to recommend that our clients invest in the Focus firm’s pooled investment vehicles,
which creates a conflict of interest with those BWA clients who invest in the Focus firm’s pooled
P a g e | 16
information about Focus LLC can be
found at
investment vehicles.
More
www.focusfinancialpartners.com.
We believe this conflict is mitigated because of the following factors: (1) this arrangement is
based on our judgment that investing a portion of BWA clients’ assets in the Focus firm’s
investment vehicles is in the best interests of the affected clients; (2) the Focus firm and its
investment vehicles have met the due diligence and performance standards that we apply to
outside, unaffiliated investment managers; (3) subject to redemption restrictions, we are
willing and able to reallocate BWA client assets to other unaffiliated investment vehicles, in
part or in whole, if the Focus firm’s services become unsatisfactory in our judgment and at our
sole discretion; and (4) we have fully and fairly disclosed the material facts regarding this
relationship to you, including in this Brochure, and BWA clients who invest in the Focus firm’s
pooled investment vehicles have given their informed consent to those investments.
UPTIQ Credit and Cash Management Solutions
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party
financial institutions through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc.
and its affiliates, “UPTIQ”). These third-party financial institutions are banks and non-banks
that offer credit and cash management solutions to our clients, as well as certain other
unaffiliated third parties that provide administrative and settlement services to facilitate
UPTIQ’s cash management solutions. UPTIQ acts as an intermediary to facilitate our clients’
access to these credit and cash management solutions.
We are a wholly owned subsidiary of Focus Financial Partners, LLC (“Focus”). Focus is a minority
investor in UPTIQ, Inc. UPTIQ is compensated by sharing in the revenue earned by such third-
party financial institutions for serving our clients. Although the revenue paid to UPTIQ benefits
UPTIQ, Inc.’s investors, including Focus, no Focus affiliate will receive any compensation from
UPTIQ that is attributable to our clients’ transactions.
For services provided by UPTIQ to clients of other Focus firms and when legally permissible,
UPTIQ shares a portion of this earned revenue with our affiliate, Focus Solutions Holdings, LLC
(“FSH”). Such compensation to FSH is also revenue for FSH’s and our common parent company,
Focus. This compensation to FSH does not come from credit or cash management solutions
provided to any of our clients. However, the volume generated by our clients’ transactions
allows Focus to negotiate better terms with UPTIQ, which benefits Focus. We mitigate this
conflict by: (1) fully and fairly disclosing the material facts concerning the above arrangements
to our clients, including in this Brochure; and (2) offering UPTIQ’s solutions to clients on a
strictly nondiscretionary and fully disclosed basis, and not as part of any discretionary
investment services. Additionally, we note that clients who use UPTIQ’s services will receive
product-specific disclosures from the third-party financial institutions and other unaffiliated
third-party intermediaries that provide services to our clients.
P a g e | 17
We have an additional conflict of interest when we recommend credit solutions to our clients
because our interest in continuing to receive investment advisory fees from client accounts
gives us a financial incentive to recommend that clients borrow money rather than liquidate
some or all of the assets we manage.
Credit Solutions
Clients retain the right to pledge assets in accounts generally, subject to any restrictions
imposed by clients’ custodians. While credit solution programs that we offer facilitate secured
loans through third-party financial institutions, clients are free instead to work directly with
institutions outside such programs. Because of the limited number of participating third-party
financial institutions, clients may be limited in their ability to obtain as favorable loan terms as
if the client were to work directly with other banks to negotiate loan terms or obtain other
financial arrangements.
Clients should also understand that pledging assets in an account to secure a loan involves
additional risk and restrictions. A third-party financial institution has the authority to liquidate
all or part of the pledged securities at any time, without prior notice to clients and without their
consent, to maintain required collateral levels. The third-party financial institution also has the
right to call client loans and require repayment within a short period of time; if the client cannot
repay the loan within the specified time period, the third-party financial institution will have
the right to force the sale of pledged assets to repay those loans. Selling assets to maintain
collateral levels or calling loans may result in asset sales and realized losses in a declining
market, leading to the permanent loss of capital. These sales also may have adverse tax
consequences. Interest payments and any other loan-related fees are borne by clients and are
in addition to the advisory fees that clients pay us for managing assets, including assets that are
pledged as collateral. The returns on pledged assets may be less than the account fees and
interest paid by the account. Clients should consider carefully and skeptically any
recommendation to pursue a more aggressive investment strategy in order to support the cost
of borrowing, particularly the risks and costs of any such strategy. More generally, before
borrowing funds, a client should carefully review the loan agreement, loan application, and
other forms and determine that the loan is consistent with the client’s long-term financial goals
and presents risks consistent with the client’s financial circumstances and risk tolerance.
We use UPTIQ to facilitate credit solutions for our clients.
Cash Management Solutions
For cash management programs, certain third-party intermediaries provide administrative and
settlement services to our clients. Engaging the third-party financial institutions and other
intermediaries to provide cash management solutions does not alter the manner in which we
treat cash for billing purposes. Clients should understand that in rare circumstances, depending
on interest rates and other economic and market factors, the yields on cash management
P a g e | 18
solutions could be lower than the aggregate fees and expenses charged by the third-party
financial institutions, the intermediaries referenced above, and us. Consequently, in these rare
circumstances, a client could experience a negative overall investment return with respect to
those cash investments. Nonetheless, it might still be reasonable for a client to participate in a
cash management program if the client prefers to hold cash at the third-party financial
institutions rather than at other financial institutions (e.g., to take advantage of FDIC
insurance).
We use UPTIQ to facilitate cash management solutions for our clients.
Focus Risk Solutions
We help our clients obtain certain insurance solutions by introducing clients to our affiliate,
Focus Risk Solutions, LLC (“FRS”), a wholly owned subsidiary of our parent company, Focus
Financial Partners, LLC (“Focus”). FRS assists our clients with regulated insurance sales activity
by advising our clients on insurance matters and placing insurance products for them and/or
referring our clients to certain third-party insurance brokers (the “Brokers”), with whom FRS
has agreements, which either separately or together with FRS place insurance products for
them.
Neither we nor FRS receives any compensation from the Brokers or any other third parties for
providing insurance solutions to our clients. For services provided by FRS to clients of other
Focus firms, FRS receives a percentage of the upfront commission or a percentage of the
ongoing premiums for policies successfully placed with insurance carriers on behalf of referred
clients. Additionally, in exchange for allowing certain of the Brokers to offer their services to
clients of other Focus firms, FRS receives periodic fees (the “Platform Fees”) from such Brokers.
The Platform Fees are expected to change over time. Such Platform Fees are revenue for FRS
and, ultimately, for our common parent company, Focus, but we do not share in such revenue
and no portion of the Platform Fees is attributable to our clients’ use of the Brokers’ services.
Such compensation to FRS, including the Platform Fees, is also revenue for our common parent
company, Focus. However, this compensation to FRS does not come from insurance solutions
provided to any of our clients. The volume generated by our clients’ transactions does benefit
FRS and Focus in attracting, retaining, and negotiating with the Brokers and insurance carriers.
We mitigate this conflict by: (1) fully and fairly disclosing the material facts concerning the
above arrangements to our clients, including in this Brochure; (2) offering FRS solutions to
clients on a strictly nondiscretionary and fully disclosed basis, and not as part of any
discretionary investment services; and (3) not sharing in any portion of the Platform Fees.
Additionally, we note that clients who use FRS’s services will receive product-specific disclosure
from the Brokers and insurance carriers and other unaffiliated third-party intermediaries that
provide services to our clients.
P a g e | 19
The insurance premium is ultimately dictated by the insurance carrier, although in some
circumstances the Brokers or FRS may have the ability to influence an insurance carrier to lower
the premium of the policy. The final rate may be higher or lower than the prevailing market
rate. We can offer no assurances that the rates offered to you by the insurance carrier are the
lowest possible rates available in the marketplace.
Sentinel Pension Advisors, Inc.
BWA and Sentinel Pension Advisors, Inc. (“SPA”) are both advisory firms owned by Focus
Operating, LLC. BWA and SPA have an agreement in place whereby BWA serves as a subadvisor
to SPA for certain client retirement plans. SPA and the client enter an advisory agreement that
specifies the discretionary and/or non-discretionary advisory services that SPA will provide. It
also specifies the duties to be delegated to BWA. Generally, BWA is responsible for investment
recommendations, individual fund choices, and asset allocation targets. SPA is generally
responsible for fiduciary governance, participant services, and portfolio administration,
including trading, rebalancing, and fiduciary and performance reporting. BWA, at its discretion,
participates in Sentinel’s investment meetings with clients. As the adviser to the client, SPA
collects its quarterly advisory fee and generally remits 50% of such fee to BWA for its services.
SPA, like us, is an indirect wholly owned subsidiary of Focus Financial Partners, LLC and is
therefore under common control with us. The allocation of retirement plan assets to us
pursuant to a subadvisory arrangement, rather than to an unaffiliated investment manager,
increases our compensation and the revenue to Focus LLC, relative to a situation in which
retirement plan assets are managed by an unaffiliated manager. As a consequence, Focus LLC
has a financial incentive to encourage SPA to recommend that a portion of its clients’ assets be
subadvised by us, which creates a conflict of interest with those clients whose assets we
subadvise.
More information about Focus LLC can be found at www.focusfinancialpartners.com. We
believe this conflict is mitigated because of the following factors: (1) our retention as a
subadviser is based on SPA’s judgment that such retention is in the best interest of its affected
clients; (2) we have met the due diligence standards that SPA applies to outside investment
managers; (3) SPA is willing and able to terminate our services, in part or in whole, if our services
become unsatisfactory in the judgment of, and at the sole discretion of, SPA; and (4) we have
fully and fairly disclosed the material facts regarding this relationship, including in this
Brochure, to the SPA clients for whom we act as subadviser, and such clients have therefore
given their informed consent to this conflict.
P a g e | 20
Item 11.
Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics
BWA has adopted a Code of Ethics, which sets forth high ethical standards of business conduct,
including compliance with all applicable federal and state securities laws, which we require of
all of our personnel to adhere to and acknowledge in writing. BWA personnel are required to
conduct themselves with integrity at all times and follow the principles and policies outlined in
our Code of Ethics.
BWA believes that it owes clients an extraordinary level of trust and fair dealing. Further, as
part of our fiduciary duty, we place the interests of our clients ahead of our own and our
personnel.
BWA’s Code of Ethics attempts to address specific conflicts of interest that either we have
identified or that could likely arise. In general, all BWA personnel must avoid investment
activities and practices which may work to the detriment of clients, or activities which could
impair employees’ ability to act in a fair and independent manner for clients.
A copy of BWA’s Code of Ethics is available to any client or prospective client upon request.
Participation or Interest in Client Transactions
BWA does not purchase any securities or investments for its own account. Also, as a matter of
practice, BWA typically does not recommend the purchase of individual stocks or bonds to
clients. In general, BWA recommends that clients invest in open-end mutual funds or broad
index-based ETFs for their marketable securities exposure.
BWA recommends that certain of our clients invest in a private investment fund managed by
an affiliated Focus partner firm. Please refer to Items 4, 5 and 10 for additional information.
Owners and employees of BWA may buy, sell, or hold positions in securities at or around the
same time that we recommend the same securities to our clients. However, in the event of a
conflict of interest, such as a limited number of investment slots, our clients will be given
preference over BWA personnel.
Any investments made by BWA personnel are made on the same terms as BWA’s clients with
the exception of private investment vehicles. In instances when one or more of our clients
invests in a private investment vehicle recommended by BWA, the general partner or manager
may permit BWA personnel to invest personal capital in such vehicle at or around the same
time as the clients and in an amount that is less than the stated minimum investment amount
that clients are required to make. Exceptions to the stated minimum investment typically only
occur when the stated minimum investment is in excess of $100,000.
P a g e | 21
Personal Trading
BWA has established the following personal trading restrictions for all personnel:
1. No BWA personnel or family member of BWA personnel, or other related person of
BWA personnel, may buy or sell securities for their personal portfolios based upon
material non-public information.
2. BWA requires its employees to pre-clear transactions in certain securities with its Chief
Compliance Officer (the “CCO”); including, but not limited to securities issued in an IPO,
securities listed in a limited offering, and securities which may result in a conflict of
interest. Further, no BWA personnel may transact in securities of companies listed on
BWA’s Restricted Securities List—a listing of companies where our clients are key
officers or a member of the board of directors—without pre-clearance from the CCO.
The CCO will determine, in consultation with the main advisor serving the affiliated
client, whether we are in possession of any material non-public information.
3. All BWA personnel report their respective securities transactions on a quarterly basis
and their securities holdings on an annual basis to the CCO through BWA’s compliance
reporting system. The CCO of BWA reviews all reported securities transactions and
holdings to ensure compliance with the above policies.
4. Any individual not in observance of the above personal trading policies may be subject
to disciplinary action, up to and including termination.
Item 12.
Brokerage Practices
Selecting Brokerage Firms
Clients may utilize the broker-dealer or custodian of their choice. BWA does not require clients
to utilize any particular broker-dealer or custodian. Clients will often request recommendations
from advisors regarding potential brokerage firms for purchasing or selling securities.
BWA generally recommends custodians and brokerage firms known to them for the client’s
consideration but also bases recommendations upon such factors as the custodian and
brokerage firm’s general reputation and proven integrity, the quality of prior service provided
to clients or others known to BWA, the custodian and brokerage firm’s financial strength and
conservatism, the estimated cost and convenience to the client, and any special expertise the
custodian or brokerage firm may possess.
We currently recommend clients use either Schwab Advisor Services, a division of Charles
Schwab & Co. (“Schwab”), Fidelity Institutional Wealth Services, a division of Fidelity
Investments (“Fidelity”), Pershing Advisor Solutions, a division of Bank of New York Mellon
(“Pershing”) and Raymond James & Associates, Inc. (“Raymond James”), member New York
Stock Exchange/SIPC. All of these firms are nationally recognized discount broker-dealers which
P a g e | 22
also offer custody, record keeping, and reporting services and clients are able to choose one or
more of these institutions depending on their financial needs, preferences, and other factors
listed above.
We endeavor to recommend brokerage firms that we believe are in a position to offer our
clients the best array of services appropriate for the client situation at a reasonable and
competitive cost.
These brokerage firms do not typically charge BWA clients separately for custody but rather are
compensated through transaction-related fees for securities trades that are executed through
or settle into client accounts. While transaction fees may be higher or lower than those charged
by other broker-dealers, in general the transaction fees charged by the institutional groups at
Schwab (that cater to independent financial advisers) are discounted rates that are typically
lower than the rates available to the general public. BWA does not share in any transaction fees
or commissions charged by our clients’ custodians or broker-dealers.
Soft Dollar and Other Benefits
Schwab, Fidelity, Pershing, and Raymond James offer services and products to BWA that are
not otherwise available to BWA in connection with clients selecting these broker-dealers as
custodians of their accounts. These benefits are not earned through client securities
transactions and thus are not considered soft dollars, rather the services and products offered
are used to service all, or a substantial number, of BWA’s clients’ accounts, including accounts
not maintained at these brokerage firms. These services and products include:
facilitating execution of client-authorized transactions;
recordkeeping and reporting;
• access to client accounts, statements, confirmations and tax reports;
•
•
• providing quotes, pricing and other market data;
• access to back office support personnel exclusively for investment adviser clients;
• access to block trading which provides the ability to aggregate securities transactions
and then allocate the appropriate shares to client accounts;
• access to institutional mutual funds that are otherwise generally available only to
institutional investors, or would require a significantly higher minimum initial
investment; and,
facilitating payment of BWA’s fees from client accounts, subject to client authorization.
•
In addition, Schwab makes available to BWA various other services intended to help BWA
manage and further develop its business enterprise. These services include:
regulatory compliance, legal and business consulting, and,
•
• publications and conferences on practice management, information technology,
business succession, regulatory compliance, and marketing.
P a g e | 23
In 2024 Schwab Advisor Services™ also provided a fee waiver for one BWA attendee for the
Schwab IMPACT Conference, valued at $1,150.
BWA, as a fiduciary, endeavors to act in its clients’ best interests and to avoid or disclose
conflicts of interest. BWA’s recommendation (or suggestion) that clients maintain their assets
in accounts at Schwab or any of these brokerage firms may be based in part on the benefit to
BWA of the availability of some of the foregoing services and products and not solely on the
nature, cost or quality of custody and brokerage services provided by them.
In addition, in 2024 Nuveen sponsored one BWA attendee for their conference, a benefit valued
no higher than $2,000. Nuveen is unaffiliated with BWA and conference sponsorships are not
dependent on assets placed with any specific provider or revenue generated by such asset
placement. For more information please see Item 14.
Schwab Advisor Network®
BWA receives client referrals from Schwab through BWA’s participation in Schwab Advisor
Network® (“the Service”). The Service is designed to help investors find an independent
investment advisor. Schwab is a broker-dealer independent of and unaffiliated with BWA.
Schwab does not supervise Advisor and has no responsibility for BWA’s management of clients’
portfolios or Advisor’s other advice or services. BWA pays Schwab fees to receive client referrals
through the Service. BWA’s participation in the Service may raise potential conflicts of interest
described below.
BWA pays Schwab a referral fee, called a “Participation Fee,” on all referred clients’ accounts
that are maintained in custody at Schwab. It also may pay a Non-Schwab Custody Fee on all
referred client accounts that are maintained at, or transferred to, another custodian. Typically,
the Participation Fee paid by BWA is assessed at a tiered quarterly rate ranging from 25 bps to
10 bps based on the average daily balances of all Network accounts in a referred client’s
household , subject to a minimum Participation Fee. If a referred client’s household qualifies
for tiered pricing, the tiered quarterly rate is applied to the average of all household assets.
BWA pays Schwab the Participation Fee for so long as the referred client’s account remains in
custody at Schwab while a client of BWA. The Participation Fee is billed to BWA quarterly and
may be increased, decreased or waived by Schwab from time to time. The Participation Fee is
paid by BWA and not by the client. BWA has agreed not to charge clients referred through the
Service fees or costs greater than the fees or costs BWA charges clients with similar portfolios
who were not referred through the Service.
BWA generally pays Schwab the Non-Schwab Custody Fee if custody of a referred client’s
account is not maintained by, or assets in the account are transferred from Schwab. This Fee
does not apply if the client was solely responsible for the decision not to maintain custody at
Schwab. The Non-Schwab Custody Fee is a one-time payment equal to a percentage of the
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assets placed with a custodian other than Schwab. The Non-Schwab Custody Fee is higher than
the Participation Fees Advisor generally would pay in a single year. Thus, BWA has an incentive
to recommend that client accounts be held in custody at Schwab.
The Participation and Non-Schwab Custody Fees are based on assets in accounts of BWA clients
who were referred by Schwab and those referred clients’ family members living in the same
household. Thus, BWA has incentives to encourage household members of clients referred
through the Service to maintain custody of their accounts and execute transactions at Schwab
and to instruct Schwab to debit BWA’s fees directly from the accounts.
For accounts of BWA clients maintained in custody at Schwab, Schwab will not charge the client
separately for custody but will receive compensation from BWA’s clients in the form of
commissions or other transaction-related compensation on securities trades executed through
Schwab. Schwab also will receive a fee (generally lower than the applicable commission on
trades it executes) for clearance and settlement of trades executed through broker-dealers
other than Schwab. Schwab’s fees for trades executed at other broker-dealers are in addition
to the other broker-dealer’s fees. Thus, BWA may have an incentive to cause trades to be
executed through Schwab rather than another broker-dealer. BWA nevertheless,
acknowledges its duty to seek best execution of trades for client accounts. Trades for client
accounts held in custody at Schwab may be executed through a different broker-dealer than
trades for BWA’s other clients. Thus, trades for accounts custodied at Schwab may be executed
at different times and different prices than trades for other accounts that are executed at other
broker-dealers.
Directed Brokerage
BWA does not direct trades or client transactions to specific brokers. Rather, clients choose
their own brokerage firm or broker and are free to direct their investment transactions to the
brokerage firm or broker of their choice.
In cases where the Firm acts as a sub-adviser to another investment adviser’s client, the
investment adviser generally directs the Firm to execute, clear and settle all trades through the
custodian/broker of their choice. Directed brokerage may adversely affect the Firm’s ability to
achieve best execution for these clients.
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Trade Aggregation
Transactions for each client will be effected independently. In the event BWA decides to
purchase or sell the same securities for several clients at approximately the same time, BWA
may (but is not obligated to) aggregate or “batch” such orders to obtain best execution, to
negotiate more favorable commission rates or to allocate equitably among the Firm's clients
differences in prices and commissions or other transaction costs that might not have been
obtained had such orders been placed independently. Under this procedure, transactions will
be averaged as to price and allocated pro rata among BWA's clients. To the extent that the Firm
determines to aggregate client orders for the purchase or sale of securities, including securities
in which BWA’s Supervised Persons may invest, the Firm does so in accordance with applicable
rules promulgated under the Advisers Act and no-action guidance provided by the staff of the
U.S. Securities and Exchange Commission. BWA does not receive any additional compensation
or remuneration as a result of aggregating trades.
In the event that the Firm determines that a prorated allocation is not appropriate under the
particular circumstances, the allocation will be made based upon other relevant factors, which
include: (i) when only a small percentage of the order is executed, shares may be allocated to
the account with the smallest order or the smallest position or to an account that is out of line
with respect to security or sector weightings relative to other portfolios, with similar mandates;
(ii) allocations may be given to one account when one account has limitations in its investment
guidelines which prohibit it from purchasing other securities which are expected to produce
similar investment results and can be purchased by other accounts; (iii) if an account reaches
an investment guideline limit and cannot participate in an allocation, shares may be reallocated
to other accounts (this may be due to unforeseen changes in an account's assets after an order
is placed); (iv) with respect to sale allocations, allocations may be given to accounts low in cash;
(v) in cases when a pro rata allocation of a potential execution would result in a de minimis
allocation in one or more accounts, the Firm may exclude the account(s) from the allocation;
the transactions may be executed on a pro rata basis among the remaining accounts; or (vi) in
cases where a small proportion of an order is executed in all accounts, shares may be allocated
to one or more accounts on a random basis.
Item 13.
Review of Accounts
Periodic Reviews
Each client engagement is serviced by a team which is comprised of a Lead Wealth Advisor, a
Supporting Wealth Advisor, and a Client Service Assistant. Lead Advisors have overall
responsibility for the client relationship and are assisted by the Supporting Wealth Advisor and
Client Service Assistant. Each Lead Wealth Advisor typically has between 30 and 50 client
relationships that they are responsible for. The frequency and nature of the financial review
varies from client to client, and is generally driven by client circumstances, changes in the
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client’s financial situation, and the assets and investments currently held, or proposed. Client’s
accounts are reviewed in a sequence determined at the sole discretion of the Lead Wealth
Advisor while most clients are reviewed at least once per year. All matters relevant to the
client’s individual financial situation are taken into consideration at the time of the review.
Review Triggers
Factors that may trigger a review, other than a periodic review, include: extraordinary events
(e.g., severe market turbulence), changes in the tax laws or major investment developments.
Significant changes in a client’s financial situation and/or objectives may also trigger a review.
Regular Reports
BWA regularly provides oral and written reviews to clients regarding their overall financial
situation, including their investments. All clients have at least one annual meeting and review,
but most clients will typically have one to three meetings per year with their Lead Advisor.
Item 14.
Client Referrals and Other Compensation
Incoming Referrals
BWA has arrangements in place with certain third-party promoters whereby we compensate
them for referring clients to us in exchange for a percentage of the advisory fees we collect
from such referred clients. The compensation we pay promoters creates an incentive for the
promoter to refer clients to us, which is a conflict of interest for the promotors. Referral
arrangements inherently give rise to potential conflicts of interest, particularly when the person
recommending the advisor receives and economic benefit for doing so. Rule 206(4)-1 of the
Advisers Act addresses this conflict of interest by, among other things, requiring disclosures of
whether the promoter is a client or a non-client and a description of the material conflicts of
interest and material terms of the compensation arrangement with the promoter.
Accordingly, we require promoters to disclose to referred clients, in writing: whether the
promoter is a client or a non-client; that the promoter will be compensated for the referral; the
material conflicts of interest arising from the relationship and/or compensation arrangement;
and the material terms of the compensation arrangement, including a description of the
compensation to be provided for the referral. We typically pay third-party promoters a
percentage of the advisory fees we receive from referred clients.
In the course of normal business, BWA sometimes receives referrals from other service
providers (CPAs, estate attorneys, private bankers, mortgage brokers, insurance brokers, etc.)
when the need arises for a client. Prospective clients are under no obligation to engage BWA
for services, but when they do, BWA does not compensate referring parties for these referrals,
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nor participate in other forms of fee-sharing or remuneration with these other professionals in
connection with referring clients (or prospective clients). BWA has no referral arrangement in
place with other professional service providers.
Referrals Out
BWA sometimes will make referrals to other service providers (CPAs, estate attorneys, private
bankers, mortgage brokers, insurance brokers, etc.) when the need arises for a client. However,
BWA does not accept referral fees or other forms of fee-sharing or remuneration from these
other professionals in connection with referring clients (or prospective clients). The client is
under no obligation to choose the service provider referred by BWA and is free to seek out
other professionals as needed. BWA has no referral arrangement in place or expectation of
direct or indirect compensation with other professional service providers.
Other Compensation
BWA receives an economic benefit from certain brokers and other unaffiliated financial
industry firms in the form of the support services and products such brokers make available to
BWA and their other customers. Occasionally this benefit also includes conference attendee
sponsorships.
These services and products, how they benefit us, and the related conflicts of interest are
described above (see Item 12, Brokerage Practices). The availability of such services and
products to BWA is not based on BWA providing particular investment advice, such as
recommending the purchase of particular securities. You do not pay more for assets maintained
at a certain broker or custodian as a result of these arrangements. However, we benefit from
the arrangement because the cost of these services would otherwise be borne directly by us.
You should consider these conflicts of interest when selecting a custodian.
Focus Financial Partners
BWA’s parent company is Focus Financial partners, LLC (“Focus”). From time to time, Focus
holds partnership meetings and other industry and best-practices conferences, which typically
include BWA, other Focus firms and external attendees. These meetings are first and foremost
intended to provide training and education to personnel of the Focus firms, including BWA.
However, the meetings do provide sponsorship opportunities for asset managers, asset
custodians, vendors, and other third-party service providers. Sponsorship fees allow these
companies to advertise their products and services to Focus firms, including BWA. Although the
participation of Focus firm personnel in these meetings is not preconditioned on achieving a
sales target for any conference sponsor, this practice could nonetheless be deemed a conflict
as the marketing and education activities conducted, and the access granted, at such meetings
and conferences could cause BWA to focus on those conference sponsors in the course of its
duties. Focus attempts to mitigate any such conflict by allocating the sponsorship fees only to
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defraying the cost of the meeting or future meetings and not as revenue for itself or any
affiliate, including BWA. Conference sponsorship fees are not dependent on assets placed with
any specific provider or revenue generated by such asset placement.
The following entities have provided conference sponsorship to Focus from January 1, 2024 to
February 1, 2025:
• Advent Software, Inc. (includes SS&C)
• BlackRock, Inc.
• Blackstone Administrative Services Partnership L.P.
• Capital Integration Systems LLC (CAIS)
• Charles Schwab & Co., Inc.
• Confluence Technologies Inc.
•
•
•
•
Eaton Vance Distributors, Inc. (includes Parametric Portfolio Associates)
Fidelity Brokerage Services LLC and Fidelity Distributors Company LLC
(includes Fidelity Institutional Asset Management and FIAM)
Flourish Financial LLC
Franklin Distributors, LLC (includes O’Shaughnessy Asset Management,
L.L.C. (OSAM) and CANVAS)
• K&L Gates LLP
• Nuveen Securities, LLC
• Orion Advisor Technology, LLC
• Pinegrove Capital Partners LLC (includes Brookfield Oaktree Wealth
Salus GRC, LLC
Stone Ridge Asset Management LLC
The Vanguard Group, Inc.
TriState Capital Bank
Solutions)
• Practifi, Inc.
•
•
•
•
• UPTIQ, Inc.
You can access updates to the list of conference sponsors on Focus’ website through the following
link: https://www.focusfinancialpartners.com/conference-sponsors
Item 15.
Custody
BWA does not maintain physical custody of client funds and/or securities. As described in Item 12,
Brokerage Practices, client assets are held at qualified custodians that provide account statements
at least quarterly directly to clients at their address of record.
BWA is considered to have custody of client funds where a member of the firm serves as trustee or
co-trustee for clients' trust accounts. BWA currently maintains a few accounts where an advisor
serves in this capacity. In compliance with SEC regulations, BWA is subject to an annual surprise
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examination by an independent Certified Public Accountant, registered with the Public Company
Account Oversight Board (PCAOB), who audits the accounts over which we are deemed to have
custody as a result of serving in this capacity.
BWA is also deemed to have custody of client assets to the extent clients authorize BWA to debit
their brokerage accounts for payment of fees and to the extent clients have given BWA the
authority through standing letters of authorization to instruct their account custodian to direct
transfers to third parties.
Clients receive account statements directly from the independent qualified custodian of their
account assets. These statements detail all account transactions, including any amounts paid to
BWA. These are the client’s official account statements for valuation, tax and all other purposes.
We encourage each client to review the transactions, positions, and valuations contained in them
for accuracy.
Item 16.
Investment Discretion
Clients have the option of providing BWA with investment discretion on their behalf, pursuant to a
grant of a limited power of attorney contained in BWA’s Client Agreement. By granting BWA
investment discretion, a client authorizes BWA to execute securities transactions and determine
which securities are bought and sold, the total amount to be bought and sold, and the price at
which the transactions will be effected. Clients may impose reasonable limitations in the form of
specific constraints on any of these areas of discretion with the consent and written
acknowledgement of BWA.
Item 17.
Voting Client Securities
BWA does not vote proxy statements on behalf of clients. BWA does not have (nor will it accept)
the authority to vote client securities. Clients will receive their proxy statements or other
solicitations directly from their custodian or a transfer agent and are responsible for voting their
own proxies.
Item 18.
Financial Information
BWA is not required to include a balance sheet for its most recent fiscal year because we do not
solicit fees of more than $1,200 per client, six months or more in advance.
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BWA is not aware of a financial condition that is reasonably likely to impair its ability to meet its
contractual commitments relating to its discretionary authority over client accounts.
BWA has not been the subject of a bankruptcy petition.
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