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Part 2A of Form ADV: Firm Brochure
Ashford Advisors, LLC
30B Grove Street
Pittsford, New York 14534
Telephone: 585-697-0362
Email: PMartin@AshfordAdvisors.com
03/21/2025
This brochure provides information about the qualifications and business practices of
Ashford Advisors, LLC. If you have any questions about the contents of this brochure,
please contact us at 585-697-0362 or PMartin@AshfordAdvisors.com. The information
in this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority.
Additional information about Ashford Advisors, LLC is available on the SEC’s website
at www.adviserinfo.sec.gov. You can search this site by a unique identifying number,
known as a CRD number. Our firm's CRD number is 114238. Please note that
registration with the SEC does not imply a certain level of skill or training.
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Item 2
Material Changes
Ashford Advisors, LLC’s most recent update to our Firm brochure was in March 2024. There have
been no material changes to our business activities since the time of that update. This brochure includes
periodic updates to our processes and updates our Assets Under Management (AUM) and related
information as of December 31, 2024.
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Item 3
Table of Contents
Page
Cover Page
Disciplinary Information
Investment Discretion
Item 1
Item 2 Material Changes
Table of Contents
Item 3
Advisory Business
Item 4
Fees and Compensation
Item 5
Performance-Based Fees
Item 6
Item 7
Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16
Item 17 Voting Client Securities
Item 18
Financial Information
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Item 4
Advisory Business
Ashford Advisors, LLC is a SEC-registered investment adviser located in Pittsford, New York. Ashford
Advisors, LLC began conducting business in 2001.
Ashford Advisors, LLC is owned by Patrick D. Martin (Principal and Manager) and Jeremiah A.
Thisse (Chief Executive Officer).
ASHFORD ADVISORY PROGRAM (“AAP”)
Ashford offers advisory services to high net worth individuals (including trusts created by them or for
their benefit, individual retirement accounts and profit-sharing plans), charitable organizations,
corporations and other entities in which clients have a controlling interest.
The Ashford Advisory Program (hereinafter “AAP”) is a comprehensive investment advisory service
which bundles together Ashford’s services for one fee. In situations where an independent investment
advisor or sub-adviser is used for particular services, the sub-adviser will charge a separate and distinct
advisory fee from Ashford’s. Please refer to the sub-adviser’s Form ADV Disclosure Document (or
other brochure in lieu of the Form ADV Disclosure Document) for information on the fees and services
provided by the sub-adviser (if applicable). All AAP clients have the full range of services available to
them. The foundation of the AAP is its broad based, independent, and comprehensive approach to
financial management.
1. Financial Planning
We provide financial planning services. Financial planning is a comprehensive evaluation of a
client’s current and future financial state using currently known variables to project future cash flow
needs, asset values and withdrawal plans. Through the financial planning process, all questions,
information and analysis are considered as they impact and are impacted by the entire financial and
personal situation of the client.
In general, the financial plan can address any or all the following areas:
PERSONAL: We review family records, budgets, personal liability, estate plans, risk
tolerance and financial goals.
TAX & CASH FLOW: We review a client’s income tax situation, spending and planning for
past, current and future years and then illustrate the impact of various investments on the
client’s current and future income tax liabilities as well as their cash flows.
INVESTMENTS: We analyze investment alternatives and their effect on a client’s portfolio.
INSURANCE: We assist in the review of existing policies to ensure proper coverage for
life, health, disability, long-term care, liability and property.
RETIREMENT: We analyze current strategies and investment plans to help a client achieve
his or her retirement goals.
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DEATH & DISABILITY: We review a client’s overall estate plan, estate cash needs at
death, the income needs of surviving dependents and disability income needs.
ESTATE: We assist the client in assessing and developing long-term strategies including, as
appropriate, living trusts, wills, estate tax planning, powers of attorney, asset protection
plans, nursing homes, Medicare and elder law.
2. Portfolio Management
Ashford provides continuous advice to clients regarding the investment of funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based
on a client’s particular circumstances are established, we develop a client’s personal investment
plan and create and manage a portfolio based on that plan. During our data-gathering process,
we determine the client’s individual objectives, time horizons, risk tolerance, and liquidity
needs. As appropriate, we also review and discuss a client’s prior investment experience, as well
as family composition and background.
Ashford will accept advisory accounts on either a discretionary or non-discretionary basis.
These are often referred to as separately managed accounts and are held in the client’s name
with a qualified custodian. For discretionary accounts, portfolio allocations are guided by the
client’s stated strategy (i.e. equity-oriented, balanced, fixed income or cash management).
For discretionary accounts, Ashford will create a portfolio consisting of one or more of the
following:
Exchange-listed securities (including options)
Mutual funds (including money market funds)
Securities traded over-the-counter (including options)
Foreign securities
Corporate debt securities
Commercial paper
Certificates of deposit
Municipal securities
Securities issued by the United States Government
Ashford will allocate the client’s assets among these various investments taking into
consideration the overall investment objective and strategy selected by the client. As of year-end
2024, Ashford was not managing any options or other derivative securities on a discretionary
basis.
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Mutual funds and ETFs (exchange traded funds) are selected on the basis of a number of factors
such as investment objective, performance history, management style, investment minimum,
assets under management, trading volume (for ETFs only) and fee structure.
Portfolio weightings between various investments are determined by each client’s individual
needs and circumstances. Clients have the opportunity to place reasonable restrictions on the
types of investments that are made on their behalf. Clients retain individual ownership of all
securities which are, to the extent possible, maintained with independent qualified custodians.
For non-discretionary accounts, we will assist the client in placing trades only at their
direction to do so.
3. Money Manager Search and Monitoring
To better achieve a client's investment objectives, Ashford may perform searches for various
independent investment advisors (i.e. third-party managers) on behalf of the client. Based on a
client’s individual circumstances and needs, Ashford may recommend one or more independent
investment advisors, which are appropriate to meet the investment needs of that client.
Factors considered in making this recommendation include portfolio size, risk tolerance,
investment objective, performance history, fee structure and the investment style and
philosophy of the independent investment advisor. Clients are referred to the independent
investment advisor’s Form ADV Disclosure Document (or other brochure in lieu of the Form
ADV Disclosure Document) for a full description of the services offered. Ashford will not
receive any referral compensation from the selected independent investment advisors. If
Ashford determines that a particular investment advisor is performing inadequately, or if
Ashford determines that a different investment advisor is more suitable for a client’s particular
needs, then Ashford will recommend the client terminate and / or change the investment
advisor. Ashford will assist the client in selecting a new investment advisor and then monitor
the investment advisor’s performance. Any change of investment advisor will be in the sole
discretion of the client.
4. Hedge Fund, Venture Capital and Private Equity Consulting
In addition to the aforementioned services offered to advisory clients within AAP, Ashford
assists clients in the selection and performance monitoring of certain investments in non-
publicly traded partnerships and companies generally referred to as hedge, venture capital or
private equity funds (collectively, the “Funds”). Ashford may recommend to a client such
investments and investment managers as Ashford determines will best meet the investment
objectives of the client. Ashford will review the Fund's operative documents, and where
appropriate, annual audited financial reports and selected compliance filings. At a client’s
direction, Ashford will assist in making such investments and retaining selected investment
managers. On an ongoing basis, Ashford will review, and maintain current versions of
appropriate manager and/or fund records. Ashford will review manager-reported performance,
when available, and market and fund commentary sent by the manager from which it will assess
their ongoing performance. Ashford will confirm manager reported performance with audited
financial statements and individual account balances from K-1s or similarly issued third party
statements.
While Ashford will generally assess a manager’s reputation, Ashford does not make periodic
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inquiries of third-party custodians or prime brokers regarding the status of trading positions nor
fund balances in commingled accounts. Ashford does not perform independent operational due
diligence on the managers and/or Funds. Ashford has no discretionary authority over these
managers and/or Funds. Clients should refer to the independent investment manager’s
disclosure document, prospectus and/or offering memorandum for a full description of the
services offered and fees charged. Ashford will not receive any referral compensation from the
selected investments and independent investment managers.
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with a client's investment objectives, tolerance for
risk, liquidity and suitability.
5. Assets Under Management (AUM)
As of December 31, 2024, we were managing $646,226,789 of clients' assets on a discretionary
basis and $182,756,266 of clients' assets on a non-discretionary basis. The discretionary assets
under management include $58,473,634 of funds held by trusts of which Patrick D. Martin is
Trustee or Co-Trustee. The non-discretionary assets under management include $174,688,923
of funds where Ashford is deemed to have custody due to a power of withdrawal granted to us
by the client(s).
Item 5
Fees and Compensation
AAP Fee
We bill clients for participation in AAP in one of the ways listed below.
1. Percentage of Assets Under Management / Monitoring
The annual fee will be charged as a percentage of assets under management / monitoring at a
rate of 0.40%.
Ashford generally requires a minimum family relationship of $10,000,000 for AAP.
Clients will be invoiced in advance at the beginning of each fiscal quarter based upon the value
(market value or fair market value in the absence of market value) of a client's account at the
beginning of each fiscal quarter. We recommend that clients authorize the payment of our fees
from accounts we manage but clients can select other payment methods, as well. Ashford will
bill these clients quarterly in advance.
2. Fixed Fee
For certain clients that primarily utilize Ashford's non-investment management services,
Ashford may contract on a fixed fee basis. Fixed fees vary based upon the nature and
complexity of each client's circumstances and the services to be provided by Ashford. Ashford
will bill fixed fee clients quarterly in advance.
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3. Performance-Based Fees
Ashford may charge a performance fee in lieu of a percentage of assets fee in connection with
venture capital, private equity and other hard to value investments. The performance fee charged
for Ashford's services is determined solely by the performance of each individual investment
and/or fund in which the client invests. The performance fee is 10% of the cash and the fair
market value of assets distributed to the client by each individual investment and/or fund after
the client has received an amount from each such investment/fund equal to the client's
cumulative cash investment (including management fees paid) in such investment/fund. In
determining the value of assets distributed in-kind, the valuation provided by the fund is used.
Each investment/fund is separately feed and losses in one investment/fund do not offset gains in
other investments/funds. Performance fees are only collected upon the written authorization of
the client. The performance fee paid to Ashford is separate and distinct from the fees and
expenses charged by the investment funds which are described in each fund's disclosure or
offering material, which may include a management fee and a performance fee.
A performance fee relationship may be canceled at any time, by either party, for any reason
upon receipt of 30 days written notice. Upon termination, the parties will determine the current
fair market value of the investments/funds covered by the performance fee agreement and
Ashford will be entitled to receive its performance fee as of the date of termination.
To qualify for this service, a client must have investment assets of at least $10,000,000 at the
inception of the relationship. The performance-based fee may create an incentive for Ashford to
recommend investments which may be riskier or more speculative than those which would be
recommended under a different fee arrangement.
The client must understand the proposed method of compensation and its risks prior to entering
into the contract. Accordingly, clients paying performance-based fees are directed to the
"Performance-Based Fees" section (Item 6) below for more comprehensive disclosures,
including potential conflicts of interest resulting from this type of compensation.
PERFORMANCE-BASED FEES WILL ONLY BE CHARGED IN ACCORDANCE WITH
THE PROVISIONS OF REG. 205-3 OF THE INVESTMENT ADVISERS ACT OF 1940
AND/OR APPLICABLE STATE REGULATIONS. THE FEES WILL NOT BE OFFERED TO
ANY CLIENT RESIDING IN A STATE IN WHICH SUCH FEES ARE PROHIBITED.
4. Carried Interest
For certain clients, Ashford receives a carried equitable interest in a particular limited liability
company ("LLC") in lieu of a performance-based fee. This arrangement is similar to a
performance fee arrangement. Ashford currently has four such relationships. Under such
arrangements, Ashford will not be an expressed or implied manager of the LLC. Rather,
Ashford will provide advisory recommendations to the manager(s) of the LLC, who will
exercise sole discretion in implementing any Ashford recommendations. Ashford may also enter
into an investment management agreement with these LLCs regarding marketable investments.
The LLC's individual assets are charged a fee either under the carried interest formula or the
investment management agreement, not both.
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Distributions from the LLC shall only be made to the extent that the LLC has cash and/or other
property which in the mutual opinion of its manager(s) and Ashford are in excess of the assets
needed for the continued operation and maintenance of the LLC, provided that the manager(s)
shall use their best efforts to distribute, on or before April 1st of each year, cash equal to at least
45% of the federal taxable income allocated, for federal income tax purposes, to Ashford and
each Member of the LLC for the preceding calendar year.
Except as described below, the LLC's manager(s) will make any distributions to the Members of
the LLC in accordance with each Member's pro rata share at such times and in such amounts as
the manager(s), with the prior consent of Ashford, in their sole discretion, deem appropriate.
With respect to each such LLC, Ashford's equitable interest shall entitle it to receive 10% of the
cash and fair market value of the assets distributed by the LLC for each individual investment
and/or fund after the other Members of the LLC have been allocated an amount equal to their
cash investment in such individual investment and/or fund. Currently, Ashford has a carried
interest, as a Member, in four different LLCs. Ashford has established reasonable policies and
procedures, designed to ensure that Ashford will not favor any funds, in which Ashford has a
carried interest, over other advisory clients. Further, and as a matter of policy and practice,
Ashford does not recommend or solicit advisory clients to invest in any private investment
vehicles in which Ashford has a carried interest.
Advisory clients that take advantage of this advisory service and compensation arrangement are
required to have minimum investment assets in excess of $10,000,000 at the inception of the
service.
Limited Negotiability of Advisory Fees: Although we have established the aforementioned fee
schedules, we retain the discretion to negotiate alternative fees on a client-by-client basis. Client facts,
circumstances and needs will be considered in determining the fee schedule. These include but are not
limited to, the complexity of the client, assets to be placed under management, anticipated future
additional assets to be managed, related accounts, portfolio style, account composition and reporting.
The specific annual fee schedule will be identified in the contract between Ashford and each client.
We may group certain related client accounts for the purposes of achieving the minimum account size
requirements and determining the annual fee.
GENERAL INFORMATION
Termination of the Advisory Relationship: A client agreement may be canceled at any time, by either
party, for any reason upon receipt of 30 days written notice. As disclosed above, certain fees are paid in
advance of the services provided. Upon termination of any agreement, any prepaid, unearned fees will
be promptly refunded to the client’s account. In calculating a client’s reimbursement of fees, we will pro
rate the reimbursement according to the number of days remaining in the billing period.
Mutual and Exchange Traded Fund Fees: All fees paid to Ashford for investment advisory services
are separate and distinct from the fees and expenses charged by mutual funds and/or ETFs to their
shareholders. These fees and expenses are described in each funds’ prospectus. These fees will generally
include a management fee, other fund expenses, and a possible distribution fee. If the fund also imposes
sales charges, a client may pay an initial or deferred sales charge. A client could invest in a mutual fund
directly, without our services. In that case, the client would not receive the services provided by our firm
which are designed, among other things, to assist the client in determining which mutual fund or funds
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are most appropriate to each client's financial condition and objectives. Accordingly, the client should
review both the fees charged by the funds and our fees to fully understand the total amount of fees to be
paid by the client and to thereby evaluate the advisory services being provided.
Separately Managed Account Fees: Clients may be charged various program fees in addition to the
advisory fee charged by us. Such fees may include the investment advisory fees of the independent
advisers. We do not recommend participation in wrap fee arrangements. We will review with clients any
separate program fees that may be charged to them.
Additional Fees and Expenses: In addition to our advisory fees, clients are also responsible for the fees
and expenses charged by custodians and imposed by broker-dealers, including, but not limited to, any
transaction charges imposed by a broker-dealer with which an independent investment manager effects
transactions for the client's account(s). Please refer to the "Brokerage Practices" section (Item 12) of this
Form ADV for additional information.
Advisory Fees in General: Clients should note that similar advisory services may (or may not) be
available from other registered (or unregistered) investment advisers for similar or lower fees.
Item 6
Performance-Based Fees
PERFORMANCE-BASED FEES
As we disclosed in Item 5 of this Brochure, we accept a performance-based fee from some clients in
connection with venture capital, private equity and other hard-to-value investments. Such a
performance-based fee is calculated based on the amount of cash and the fair market value of assets
distributed to the client in excess of their investment. We offer this alternative method of valuation due
to the length of the investment and / or the limited ability to accurately determine its periodic fair market
value. To qualify for a performance-based fee arrangement, a client (and related entities) must have
investment assets of at least $10,000,000 at the inception of the relationship.
Clients should be aware that performance-based fee arrangements may create an incentive for us to
recommend investments which may be riskier or more speculative than those which would be
recommended under a different fee arrangement.
Furthermore, as we also have clients who do not pay performance-based fees, we may have an incentive
to favor accounts that do pay such fees because the compensation we receive from these clients is more
directly tied to the performance of their accounts. We strive to be equitable with all of our clients and
we generally offer them the option of asset-based or performance-based billing for a particular hard-to-
value investment.
Item 7
Types of Clients
Ashford Advisors, LLC provides advisory services to the following types of clients:
High net worth individuals (including trusts created by them or for their benefit, individual
retirement accounts and profit-sharing plans)
Charitable organizations established by our clients
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Corporations or other entities in which clients have a controlling interest
Ashford generally requires a minimum family relationship of $10,000,000.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
We use the following methods of analysis in formulating our investment advice and/or managing client
assets:
Asset Allocation. Rather than focusing primarily on the selection of individual securities, we attempt to
identify an appropriate ratio of equities, fixed income, cash and other investments suitable to the client’s
investment goals and risk tolerance.
A risk of asset allocation is that the client may not participate (or have limited participation) in increases
in a particular security, industry or market sector. Another risk is that the ratio of equities, fixed income,
cash and other investments will change over time due to price and market movements and, if not
corrected, will no longer be appropriate for the client’s goals. In addition, there is a risk that certain
asset allocation decisions may not achieve the desired results, which could result in losses. Rebalancing
and / or amending the asset allocation could also result in additional transaction costs.
Mutual Fund and/or ETF Analysis. For actively managed strategies we look at the experience and
track record of the manager of the mutual fund or ETF in an attempt to determine if that manager has
demonstrated an ability to invest over a period of time and in different economic conditions. We also
look at the underlying assets in a mutual fund or ETF in an attempt to determine if there is significant
overlap in the underlying investments held in another fund(s) in the client’s portfolio. We also monitor
the funds or ETFs in an attempt to determine if they are continuing to follow their stated investment
strategy.
For passively managed or indexed strategies we review historic performance to confirm that the mutual
fund or ETF is tracking its respective index. We also review the investments' fee structures to make
sure they are comparable to other offerings with a similar strategy or underlying index.
In connection with ETFs, we also take into consideration daily trading volumes and assets under
management to help ensure that the investment has sufficient liquidity.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance does
not guarantee future results. A manager who has been successful may not be able to replicate that
success in the future. In addition, as we do not control the underlying investments in a fund or ETF,
managers of different funds held by the client may purchase the same security, increasing the risk to the
client if that security were to fall in value. There is also a risk that a manager may deviate from the
stated investment mandate or strategy of the fund or ETF, which could make the holding(s) less suitable
for the client’s portfolio.
Third-Party Money Manager Analysis. We examine the experience, expertise, investment
philosophies, and past performance of independent third-party investment managers in an attempt to
determine if that manager has demonstrated an ability to invest over a period of time and in different
economic conditions. Where the information is provided by the manager we review underlying
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holdings, strategies, concentrations and leverage as part of our overall periodic risk assessment. The
limited scope of our due diligence is disclosed above in connection with Item No. 4.
A risk of investing with a third-party manager that has been successful in the past is that the manager
may not be able to replicate that success in the future. In addition, as we do not control the underlying
investments in a third-party manager’s portfolio, there is also a risk that a manager may deviate from the
stated investment mandate or strategy of the portfolio, making it a less suitable investment for our
clients. Moreover, as we do not control the manager’s daily business and compliance operations, we
may be unaware of the lack of internal controls necessary to prevent business, regulatory or reputational
deficiencies.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the
companies whose securities we purchase and sell, the rating agencies that review these securities, and
other publicly-available sources of information about these securities, are providing accurate and
unbiased data. While we are alert to indications that data may be incorrect, there is always a risk that our
analysis may be compromised by inaccurate or misleading information.
Investing Involves Risk. Investing in securities involves risk of loss that each client should be prepared
to bear. The value of a client’s investment may be affected by one or more of the following risks, any of
which could cause a client’s portfolio return, the price of the portfolio’s shares or the portfolio’s yield to
fluctuate:
Market Risk. The value of portfolio assets will fluctuate as the stock or bond market fluctuates.
The value of investments may decline, sometimes rapidly and unpredictably, simply because of
economic changes or other events that affect large portions of the market.
Interest Rate Risk. Changes in interest rates will affect the value of a portfolio’s investments in
fixed-income securities. When interest rates rise, the value of investments in fixed-income
securities tend to fall and this decrease in value may not be offset by higher income from new
investments. Interest rate risk is generally greater for fixed-income securities with longer
maturities or durations.
Credit Risk. An issuer or guarantor of a fixed-income security, or the counterparty to a derivatives
or other contract, may be unable or unwilling to make timely payments of interest or principal, or
to otherwise honor its obligations. The issuer or guarantor may default causing a loss of the full
principal amount of a security. The degree of risk for a particular security may be reflected in its
credit rating. There is the possibility that the credit rating of a fixed-income security may be
downgraded after purchase, which may adversely affect the value of the security. Investments in
fixed-income securities with lower ratings tend to have a higher probability that an issuer will
default or fail to meet its payment obligations.
Allocation Risk. The allocation of investments among different asset classes may have a
significant effect on portfolio value when one of these asset classes is performing more poorly
than the others. As investments will be periodically reallocated, there will be transaction costs
which may be, over time, significant. In addition, there is a risk that certain asset allocation
decisions may not achieve the desired results and, as a result, a client’s portfolio may incur
significant losses.
Foreign (Non-U.S.) Risk. A portfolio’s investments in securities of non-U.S. issuers may involve
more risk than those of U.S. issuers. These securities may fluctuate more widely in price and may
be less liquid due to adverse market, economic, political, regulatory or other factors.
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Emerging Markets Risk. Securities of companies in emerging markets may be more volatile than
those of companies in developed markets. By definition, markets, economies and government
institutions are generally less developed in emerging market countries. Investment in securities of
companies in emerging markets may entail special risks relating to the potential for social
instability and the risks of expropriation, nationalization or confiscation. Investors may also face
the imposition of restrictions on foreign investment or the repatriation of capital and a lack of
hedging instruments.
Currency Risk. Fluctuations in currency exchange rates may negatively affect the value of a
portfolio’s investments or reduce its returns.
Derivatives Risk. Certain strategies involve the use of derivatives to create market exposure.
Derivatives may be illiquid, difficult to price and leveraged so that small changes may produce
disproportionate losses for a client’s portfolio and may be subject to counterparty risk to a greater
degree than more traditional investments. Because of their complex nature, some derivatives may
not perform as intended. As a result, a portfolio may not realize the anticipated benefits from a
derivative it holds, or it may realize losses. Derivative transactions may create investment
leverage, which may increase a portfolio’s volatility and may require the portfolio to liquidate
portfolio securities when it may not be advantageous to do so.
investments
in
Capitalization Risk. Investments in small- and mid-capitalization companies may be more volatile
than
in small-capitalization
large-capitalization companies. Investments
companies may have additional risks because these companies have limited product lines, markets
or financial resources.
Liquidity Risk. Liquidity risk exists when particular investments are difficult to purchase or sell,
possibly preventing an investment manager from selling out of such illiquid securities at an
advantageous price. Derivatives and securities involving substantial market and credit risk also
tend to involve greater liquidity risk.
Issuer Specific Risk. The value of an equity security or debt obligation may decline in response
to developments affecting the specific issuer of the security or obligation, even if the overall
industry or economy is unaffected. These developments may comprise a variety of factors,
including, but not limited to, management issues or other corporate disruption, political factors
adversely affecting governmental issuers, a decline in revenues or profitability, an increase in
costs, or an adverse effect on the issuer’s competitive position.
Reinvestment Risk. This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates to fixed
income securities.
Concentrated Portfolios Risk. Certain investment strategies focus on particular asset classes,
countries, regions, industries, sectors or types of investments. Concentrated portfolios are an
aggressive and highly volatile approach to trading and investing. Concentrated portfolios hold
fewer different stocks than a diversified portfolio and are much more likely to experience sudden
dramatic prices swings. In addition, the rise or drop in price of any given holding is likely to have
a larger impact on portfolio performance than a more broadly diversified portfolio.
Legal or Legislative Risk. Legislative changes or court rulings may impact the value of
investments or the securities’ claim on the issuer’s assets and finances.
Infrastructure Risks. Infrastructure-related investments are subject to a number of unique risks.
These investments may be concentrated into a small number of projects, resulting in a high degree
of risk with respect to each project. Further, these investments are often subject to foreign and
emerging market risks.
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Socially Responsible Investing. Investments may focus on “low carbon” or other areas of socially
responsible investing. These investments may also be referred to as environmental, social and
governance (ESG) investments. This investment category represents a relatively new area of
investment with a relatively limited performance track record. Due to the consideration of non-
monetary factors in investment decisions, these investments may experience a lower rate of return.
There may be a relatively limited number of investments to consider in this investment category,
and available investments may be subject to increased competition.
Large Investment Risks. Clients may collectively account for a large portion of the assets in
certain investments. A decision by many investors to buy or sell some or all of a particular
investment where clients hold a significant portion of that investment may negatively impact the
value of that the investment.
Cybersecurity Risk. The information and technology systems of Ashford, as well as of key service
providers, including third-party vendors, exchanges, clearing houses, and other financial
institutions (including the custodian), are vulnerable to risks associated with a breach in
cybersecurity. Cybersecurity is a generic term used to describe the technology, processes and
practices designed to protect networks, systems, computers, programs and data from cyber-attacks
and hacking by other computer users, and to avoid the resulting damage and disruption of
hardware and software systems, loss or corruption of data, and/or misappropriation of confidential
information. In general, cyber-attacks are deliberate, but unintentional events may have similar
effects. Cyber-attacks may cause losses to clients by interfering with the processing of
transactions, affecting the ability to calculate net asset value or impeding or sabotaging trading.
Clients may also incur substantial costs as the result of a cybersecurity breach, including those
associated with forensic analysis of the origin and scope of the breach, increased and upgraded
cybersecurity, identity theft, unauthorized use of proprietary information, litigation, and the
dissemination of confidential and proprietary information. Any such breach could expose Ashford
to civil liability as well as regulatory inquiry and/or action. In addition, clients could be exposed
to additional losses as a result of unauthorized use of their personal information. While Ashford
has established business continuity plans and systems designed to prevent cyber-attacks, there are
inherent limitations in such plans and systems, including the possibility that certain risks have not
been identified. Similar types of cybersecurity risks also are present for issuers of securities in
which Ashford invests, which could result in material adverse consequences for such issuers and
may cause a client’s investment in such securities to lose value.
Novel Coronavirus Pandemic, Public Health Emergency and Global Economic Impacts. The
World Health Organization declared a Novel Coronavirus Pandemic on March 11, 2020 (COVID-
19). The outbreak of COVID-19 caused a worldwide public health emergency with a substantial
number of hospitalizations and deaths, which significantly adversely impacted global commercial
activity and contributed to both volatility and material declines in equity and debt markets. The
global impact of the outbreak continues to evolve. Many country, state and local governments
have instituted mandatory or voluntary quarantines, travel prohibitions and restrictions, closure or
reduction of offices, businesses, schools, retail stores and other public venues and/or cancellation,
suspension or postponement of certain events and activities, including certain non-essential
government and regulatory activity. Businesses also implemented their own precautionary
measures, such as voluntary closures, temporary or permanent reductions in the workforce, remote
working arrangements and emergency contingency plans. Such measures, as well as the general
uncertainty surrounding the dangers, duration and impact of COVID-19, created significant
disruptions in supply chains and economic activity, impacting consumer confidence and
contributing to significant market losses, including having particularly adverse impacts on
transportation, hospitality, tourism, sports, entertainment and other industries dependent upon
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physical presence. While COVID-19 cases have significantly decreased since the height of the
pandemic, the lasting effects are difficult to assess.
The extent of the impact of COVID-19 on Ashford will depend on many factors, including the
duration and scope of the resulting public health emergency, the extent of any related restrictions
implemented, the impact of such public health emergency on overall supply and demand, goods
and services, investor liquidity, consumer confidence and levels of economic activity, and the
extent of its disruption to important global, regional and local supply chains and economic
markets, all of which are highly uncertain and cannot be predicted. The effects of the COVID-19
pandemic may materially and adversely impact Ashford’s ability to source, manage and divest
investments and Ashford’s ability to achieve its investment objectives on a client’s behalf, all of
which could result in significant losses to a client.
In addition, COVID-19 and the resulting changes to global businesses and economies will, likely,
adversely impact the business and operations of Ashford. Certain businesses and activities may
be temporarily or permanently halted as a result of government or other quarantine measures,
voluntary and precautionary restrictions on travel or meetings and other factors, including the
potential adverse impact of COVID-19 on the health of key personnel.
Other Catastrophic Risks. In addition to the potential risks associated with COVID-19 as outlined
above, Ashford may be subject to the risk of loss arising from direct or indirect exposure to a
number of types of other catastrophic events, including without limitation (i) other public health
crises, including any outbreak of SARS, H1N1/09 influenza, avian influenza, other coronavirus,
Ebola or other existing or new epidemic diseases, or the threat thereof; or (ii) other major events
or disruptions, such as hurricanes, earthquakes, tornadoes, fires, flooding and other natural
disasters; acts of war or terrorism, including cyberterrorism; or major or prolonged power outages
or network interruptions. The extent of the impact of any such catastrophe or other emergency on
Ashford’s operational and financial performance will depend on many factors, including the
duration and scope of such emergency, the extent of any related travel advisories and restrictions,
the impact on overall supply and demand, goods and services, investor liquidity, consumer
confidence and levels of economic activity, and the extent of its disruption to important global,
regional and local supply chains and economic markets, all of which are highly uncertain and
cannot be predicted. In particular, to the extent that any such event occurs and has a material effect
on global financial markets or specific markets in which Ashford participates (or has a material
effect on any locations in which Ashford operates or on any of their respective personnel) the risks
of loss could be substantial and could have a material adverse effect the ability of Ashford to fulfill
its investment objectives.
Limitations of Disclosure. The foregoing list of risks does not purport to be a complete
enumeration or explanation of the risks involved in investing in investments. As investment
strategies develop and change over time, clients may be subject to additional and different risk
factors. No assurance can be made that profits will be achieved or that substantial losses will not
be incurred.
INVESTMENT STRATEGIES
We use the following strategy(ies) in managing client accounts, provided that such strategy(ies) are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance and time horizons, among other considerations:
Long-term purchases. We purchase securities with the objective of holding them in the client's account
for one year or longer. Typically, we employ this strategy when we want exposure to a particular asset
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class over time, regardless of the current market valuation for this asset class.
A risk in a long-term purchase strategy is that by holding the security for this length of time, we may not
take advantage of short-term gains that could be profitable to a client. Moreover, if our predictions are
incorrect, a security may decline sharply in value before we make the decision to sell.
Short-term purchases. We may purchase securities that we expect to be held for less than one-year for
cash management purposes. These investments are typically fixed income in nature. These securities
are generally not dollar constant and may lose value. This strategy involves more frequent trading and
could result in increased brokerage and other transaction-related costs; risk of principal loss; and risk of
incurring short-term capital gains.
Options (derivatives). We may purchase options and / or derivative securities. An option is the right,
but not the obligation, to buy or sell a particular security at a specified price before the expiration date of
the option. An investment strategy utilizing option writing involves selling (writing) an option. When an
investor sells (writes) an option, he or she must deliver to the buyer a specified number of shares if the
buyer exercises the option. The seller receives from the buyer a premium (the market price of the option
at a particular time) in exchange for writing the option.
Derivatives may be illiquid, difficult to price and leveraged so that small changes may produce
disproportionate losses for a client’s portfolio and may be subject to counterparty risk to a greater
degree than more traditional investments. Because of their complex nature, some derivatives may not
perform as intended. As a result, a portfolio may not realize the anticipated benefits from a derivative it
holds, or it may realize losses. Derivative transactions may create investment leverage, which may
increase a portfolio’s volatility and may require the portfolio to liquidate portfolio securities when it
may not be advantageous to do so.
Risk Tolerance. Securities investments are not guaranteed, and you may lose money on your
investments. We ask that you work with us to help us understand your tolerance for risk.
Item 9
Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or prospective
client's evaluation of our advisory business or the integrity of our management.
Our firm and our management personnel have no reportable disciplinary events to disclose.
Item 10
Other Financial Industry Activities and Affiliations
Our firm and our related persons are not engaged in other financial industry activities and have no other
industry affiliations.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Our firm has adopted a Code of Ethics which sets forth high ethical standards of business conduct that
we require of our employees, including compliance with applicable federal securities laws.
Ashford Advisors, LLC and our personnel owe a duty of loyalty, fairness and good faith towards our
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clients, and have an obligation to adhere not only to the specific provisions of the Code of Ethics but to
the general principles that guide the Code.
Our Code of Ethics includes policies and procedures for the review of quarterly securities transactions
reports as well as initial and annual securities holdings reports that must be submitted by the firm’s
employees. Among other things, our Code of Ethics also requires the prior approval of any acquisition
of securities in a limited offering (e.g., private placement) or an initial public offering. Our code also
provides for oversight, enforcement and record-keeping provisions.
Ashford Advisors, LLC's Code of Ethics further includes the firm's policy prohibiting the use of
material non-public information. While we do not believe that we have any particular access to non-
public information, all employees are reminded that such information may not be used in a personal or
professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may
request a copy by email sent to PMartin@AshfordAdvisors.com, or by calling us at 585-697-0362.
Ashford Advisors, LLC and individuals associated with our firm are prohibited from engaging in
principal transactions.
Ashford Advisors, LLC and individuals associated with our firm are prohibited from engaging in
agency cross transactions.
Our Code of Ethics is designed to assure that the personal securities transactions, activities and interests
of our employees will not interfere with (i) making decisions in the best interest of advisory clients and
(ii) implementing such decisions while, at the same time, allowing employees to invest for their own
accounts.
Our firm and/or individuals associated with our firm may buy or sell for their personal accounts,
securities identical to or different from those recommended to our clients. In addition, any related
person(s) may have an interest or position in a certain security(ies) which may also be recommended to
a client.
It is the expressed policy of our firm that no person employed by us may purchase or sell any security
prior to a transaction(s) being implemented for an advisory account, thereby preventing such
employee(s) from benefiting from transactions placed on behalf of advisory accounts.
As these situations represent actual or potential conflicts of interest to our clients, we have established
the following policies and procedures for implementing our firm’s Code of Ethics, to ensure our firm
complies with its regulatory obligations and provides our clients and potential clients with full and fair
disclosure of such conflicts of interest:
1. No principal or employee of our firm may put his or her own interest above the interest of an
advisory client.
2. No principal or employee of our firm may buy or sell securities for their personal portfolio(s) where
their decision is a result of information received as a result of his or her employment unless the
information is also available to the investing public.
3. It is the expressed policy of our firm that no person employed by us may purchase or sell any
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security prior to a transaction(s) being implemented for an advisory account. This prevents such
employees from benefiting from transactions placed on behalf of advisory accounts.
4. Our firm requires prior approval for any IPO or private placement investments by principals and
employees of the firm.
5. From time to time we may receive non-public information regarding a publicly traded company.
This information is typically received from a client that has an affiliation, such as a director or
officer, with the public company. We maintain a list of these securities and restrict the purchase and
sale of these securities without the approval of our firm's Chief Compliance Officer or his designee.
6. We have established procedures for the maintenance of all required books and records.
7. Clients can decline to implement any advice rendered.
8. All of our principals and employees must act in accordance with all applicable Federal and State
regulations governing registered investment advisory practices.
9. We require delivery and acknowledgement of the Code of Ethics by each employee of our firm.
10. We have established policies requiring the reporting of Code of Ethics violations to our senior
management.
11. Any individual who violates any of the above restrictions may be subject to termination.
Item 12
Brokerage Practices
Ashford Advisors, LLC does not maintain custody of your assets, although we may be deemed to have
custody of your assets if you give us authority to withdraw assets from your accounts (see Item 15
below). Your assets must be maintained in an account at a “qualified custodian,” generally a broker-
dealer or bank. We recommend that our clients use Charles Schwab & Co., Inc. (Schwab), a registered
broker-dealer, member SIPC, as the qualified custodian. We are independently owned and operated and
are not affiliated with Schwab or any other broker-dealer or bank. Schwab will hold your assets in a
brokerage account and buy and sell securities when instructed to do so. While we recommend that you
use Schwab as custodian/broker, you will decide whether to do so and will open your account with
Schwab by entering into an account agreement directly with them. We do not open the account for you,
although we may assist you in doing so. Not all advisors require their clients to use a particular broker-
dealer or other custodian selected by the advisor. Our clients are not required to do so, and we will use
other mutually agreeable custodians upon request and review.
We reserve the right to decline acceptance of any client account for which the client directs the use of a
broker other than Schwab if we believe that this choice would hinder our fiduciary duty to the client
and/or our ability to service the account.
We seek to recommend a custodian/broker that will hold your assets and execute transactions on terms
that are, overall, most advantageous when compared with other available providers and their services.
We consider a wide range of factors, including:
• Combination of transaction execution services and asset custody services (generally without a
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separate fee for custody).
• Capability to execute, clear, and settle trades (buy and sell securities for your account).
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.).
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
[ETFs], etc.).
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services.
• Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices.
• Reputation, financial strength, security and stability.
• Prior service to us and our clients.
• Availability of other products and services that benefit us and our clients.
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account. Certain trades (for example, many mutual funds and
equity trades including ETFs) do not incur Schwab commissions or transaction fees. Schwab is
compensated by earning interest on the uninvested cash in your account in Schwab’s Cash Features
Program. In addition to commissions, Schwab charges you a flat dollar amount as a “prime broker” or
“trade away” fee for each trade that we have executed by a different broker-dealer but where the
securities bought or the funds from the securities sold are deposited (settled) into your Schwab account.
These fees are in addition to the commissions or other compensation you pay the executing broker-
dealer. Because of this, in order to minimize your trading costs, we have Schwab execute most trades
for your account. We have determined that having Schwab execute most trades is consistent with our
duty to seek “best execution” of your trades. Best execution means the most favorable terms for a
transaction based on all relevant factors, including those listed above.
Products and services available to us from Schwab. Schwab Advisor Services™ is Schwab’s business
serving independent investment advisory firms like us. They provide us and our clients with access to
their institutional brokerage services (trading, custody, reporting, and related services), many of which
are not typically available to Schwab retail customers. Schwab also makes available various support
services. Some of those services help us manage or administer our clients’ accounts, while others help
us manage and grow our business. Schwab’s support services are generally available on an unsolicited
basis (we don’t have to request them) and at no charge to us.
Following is a more detailed description of Schwab’s support services:
Services that benefit you. Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets. The investment
products available through Schwab include some to which we might not otherwise have access or that
would require a significantly higher minimum initial investment by our clients. Schwab’s services
described in this paragraph generally benefit you and your accounts.
Services that may not directly benefit you. Schwab also makes available to us other products and
services that benefit us but may not directly benefit you or your account. These products and services
assist us in managing and administering our clients’ accounts. They include investment research, both
Schwab’s own and that of third parties. We may use this research to service all or a substantial number
of our clients’ accounts, including accounts not maintained at Schwab. In addition to investment
research, Schwab also makes available software and other technology that:
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• Provide access to client account data (such as duplicate trade confirmations and account
statements).
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts.
• Provide pricing and other market data.
• Facilitate payment of our fees from our clients’ accounts.
• Assist with back-office functions, recordkeeping, and client reporting.
•
Services that generally benefit only us. Schwab also offers other services intended to help us manage
and further develop our business enterprise. These services include:
• Educational conferences and events.
• Consulting on technology, compliance, legal, and business needs.
• Publications and conferences on practice management and business succession.
• Access to employee benefits providers, human capital consultants, and insurance providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab may also discount or waive its fees for some of these services or
pay all or a part of a third party’s fees. Schwab may also provide us with other benefits, such as
occasional business entertainment for our personnel. We use these services infrequently and they are
not material to our business.
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We do not pay for Schwab’s services. This may create an incentive to recommend that
you maintain your account with Schwab, based on our interest in receiving Schwab’s services that
benefit our business rather than based on your interest in receiving the best value in custody services
and the most favorable execution of your transactions. This is a potential conflict of interest. We
believe, however, that our selection of Schwab as custodian and broker is in the best interests of our
clients. Our selection is primarily supported by the scope, quality, and price of Schwab’s services and
not Schwab’s services that benefit only us.
As a matter of policy and practice, Ashford Advisors, LLC does not generally block trade equities; we
implement client transactions separately for each account. Consequently, certain client trades may be
executed before others, at a different price and/or commission rate. Additionally, our clients may not
receive volume discounts available to advisers who block client trades.
For the bond portion of advisory client portfolios, Ashford requests discretion in the selection of broker-
dealers for executing client bond transactions and will endeavor to select those brokers that will provide
the best services at competitive transaction costs. The reasonableness of transaction costs are based on
the broker's ability to provide professional services, bond offerings, competitive prices, research and
other services which will aid Ashford in providing investment management services to clients.
When possible and advantageous, Ashford may block trade client bond transactions. The blocking of
bond trades permits the trading of aggregate blocks of securities for multiple client accounts so long as
transaction costs are shared equally and on a pro-rated basis between all accounts included in the block
transaction. Block trading allows Ashford to execute bond trades in a more timely, efficient and
equitable manner and to seek to obtain best execution to and to reduce overall transaction costs for
clients.
Brokers selected by Ashford to execute bond trades may from time to time refer clients to Ashford,
21
which is a potential conflict of interest. Ashford does not solicit or pay for referrals and has received
none to date.
Item 13
Review of Accounts
REVIEWS: All accounts are continually monitored and reviewed at least monthly by Patrick D.
Martin, Principal and / or Jeremiah A. Thisse, Chief Executive Officer. Accounts are reviewed in the
context of each client's investment objectives and guidelines, if any. More frequent reviews may be
prompted by material changes in variables such as the client's individual circumstances, or the market,
political or economic environment.
REPORTS: In addition to the statements and confirmations of transactions that clients receive from
their custodian, we provide quarterly reports summarizing account performance, balances, holdings and
transactions. Custodians also provide online access to client accounts.
The performance of third-party investment advisers recommended to manage client portfolios is
continually monitored. Furthermore, these accounts are formally reviewed at least quarterly by Patrick
D. Martin, Principal and / or Jeremiah A. Thisse, Chief Executive Officer. More frequent reviews may
be triggered by material changes in variables such as the client’s individual circumstances, or the
market, political or economic environment.
Item 14
Client Referrals and Other Compensation
It is Ashford Advisors, LLC's policy not to engage solicitors or to pay related or non-related persons for
referring potential clients to our firm.
It is Ashford Advisors, LLC's policy not to accept or allow any related persons to accept any form of
compensation, including cash, sales awards or other prizes, from a non-client in conjunction with the
advisory services we provide to our clients.
Item 15
Custody
We previously disclosed in the "Fees and Compensation" section (Item 5) of this Brochure that we
directly debit advisory fees from client accounts. As part of this billing process, the client's custodian is
advised of the amount of the fee to be deducted from that client's account. On at least a quarterly basis,
the custodian is required to send to the client a statement showing all transactions within the account
during the reporting period.
Because the custodian does not calculate the amount of the fee to be deducted, it is important for clients
to carefully review their custodial statements to verify the accuracy of the calculation, among other
things. Clients should contact us directly if they believe that there may be an error in their statement.
In addition to the periodic statements that clients receive directly from their custodians, we also send
account statements directly to our clients on a quarterly basis. We urge our clients to carefully compare
the information provided on these statements to ensure that all account transactions, holdings and values
are correct and current.
In order to facilitate payments to third parties, such as income tax payments and capital calls, clients
may establish standing letters of authorization with a custodian. Clients may also establish standing
22
instructions for journal transfers between their affiliated accounts, Moneylink (ACH) transfers to
external accounts and other transfers benefiting them or on their behalf. Collectively, these standing
letters of authorization allow Ashford to request the movement of funds from a client’s account without
the client’s further written authorization to the custodian. In these instances, the following guidelines
are in place:
1. The client provides instructions to the custodian, in writing, which includes the client’s
signature, the third party’s name, address and / or account number.
2. The client authorizes Ashford on the custodian’s form to direct transfers to the third party as
requested by Ashford.
3. The custodian independently verifies the instruction and provides a confirmation to the client
after each transfer.
4. Only the client can terminate or modify the instruction.
5. Ashford cannot change or alter the recipient’s information.
6. Ashford verifies that the recipient is not a related party.
7. The custodian sends the client an initial notice confirming the instruction as well as an annual
notice confirming the same.
As of December 31, 2024, 58 of Ashford’s clients had established standing letters of authorization
across accounts totaling $521,352,806. As disclosed in Item 4, Ashford also has deemed custody of
funds totaling $58,473,634 held by trusts of which Patrick D. Martin is Trustee or Co-Trustee and
$174,688,923 of funds where Ashford is deemed to have custody due to a power of withdrawal granted
to us by the client(s). On a combined basis, Ashford had custody of funds totaling $754,515,363 across
80 clients.
Item 16
Investment Discretion
Clients may hire us to provide discretionary asset management services, in which case we place trades
in a client's account without contacting the client prior to each trade to obtain the client's permission.
Our discretionary authority includes the ability to do the following without contacting the client:
Determine the security to buy or sell; and/or
Determine the amount of the security to buy or sell
Clients give us discretionary authority when they sign a discretionary agreement with our firm and may
limit this authority by giving us written instructions. Clients may also change/amend such limitations by
once again providing us with written instructions.
Item 17
Voting Client Securities
As a matter of firm policy, we do not vote proxies on behalf of clients. Therefore, although our Firm
may provide investment advisory services relative to client investment assets, clients maintain exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities
beneficially owned by the client shall be voted, and (2) making all elections relative to any mergers,
acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets. Clients are responsible for instructing each custodian of the assets, to forward to the
client copies of all proxies and shareholder communications relating to the client’s investment assets.
23
We do not offer any consulting assistance regarding proxy issues to clients.
Item 18
Financial Information
Under no circumstances do we require or solicit payment of fees in excess of $1,200 per client more
than six months in advance of services rendered. Therefore, we are not required to include a financial
statement.
Ashford Advisors, LLC has not been the subject of a bankruptcy petition at any time.
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Part 2B of Form ADV: Brochure Supplement
Patrick Daniel Martin
Jeremiah Anthony Thisse
Ashford Advisors, LLC
30B Grove Street
Pittsford, New York 14534
03/21/2025
This Brochure Supplement provides information about the individuals listed above and
supplements Ashford Advisors, LLC's Firm Brochure. Please contact Patrick D. Martin if
you did not receive a copy of Ashford Advisors, LLC's Firm Brochure or if you have any
questions about the contents of this Supplement.
25
Item 2
Educational, Background and Business Experience
Full Legal Name: Patrick Daniel Martin
Born: 1953
Education
St. Lawrence University; BA, Government and Economics; 1975
Rutgers University; JD; 1978
Business Experience
Nixon Peabody, LLP; Attorney and Partner; from 09/01/1978 to 06/30/2000
WealthCFO, LLC; Member, Manager, Vice President and Secretary; from 6/30/2000 to
9/30/2001
Ashford Advisors, LLC; Member, Principal; from 10/1/2001 to Present
Item 3
Disciplinary Information
Patrick Daniel Martin has no reportable disciplinary history.
Item 4
Other Business Activities
A.
Investment-Related Activities
1. Patrick Daniel Martin is not engaged in any other investment-related activities.
2. Patrick Daniel Martin does not receive commissions, bonuses or other compensation
on the sale of securities or other investment products.
B. Non-Investment-Related Activities
Patrick Daniel Martin is not engaged in any other business or occupation that provides
substantial compensation or involves a substantial amount of his time.
Item 5
Additional Compensation
Patrick Daniel Martin does not receive any economic benefit from a non-advisory client for the
provision of advisory services.
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Item 6
Supervision
Supervisor: N/A
Title: N/A
Phone Number: N/A
Patrick Daniel Martin is the firm's Principal and the Manager of Ashford Advisors, LLC. As such,
Mr. Martin has no direct supervisor. Mr. Martin is responsible for following the same policies and
procedures as the firm's other employees to ensure that advice provided to clients is accurate.
27
Item 2
Educational, Background and Business Experience
Full Legal Name: Jeremiah Anthony Thisse
Born: 1979
Education
St. John Fisher College; B.S., Business Management (Finance Concentration); 2001
St. John Fisher College; M.B.A., Business Administration; 2004
Business Experience
WealthCFO LLC; Financial Analyst; from 06/2001 to 09/2001
Ashford Advisors, LLC; Financial Analyst; from 10/2001 to 12/2009
Ashford Advisors, LLC; Chief Investment Officer; from 01/2010 to 12/2010
Ashford Advisors, LLC; Chief Investment Officer / Member; from 01/2011 to 12/2019
Ashford Advisors, LLC; Chief Executive Officer / Member from 01/2020 to Present
Item 3
Disciplinary Information
Jeremiah Anthony Thisse has no reportable disciplinary history.
Item 4
Other Business Activities
A. Investment-Related Activities
1. Jeremiah Anthony Thisse is not engaged in any other investment-related activities.
2. Jeremiah Anthony Thisse does not receive commissions, bonuses or other compensation
on the sale of securities or other investment products.
B.
Non-Investment-Related Activities
Jeremiah Anthony Thisse is not engaged in any other business or occupation that provides
substantial compensation or involves a substantial amount of his time.
Item 5
Additional Compensation
Jeremiah Anthony Thisse does not receive any economic benefit from a non-advisory client for
the provision of advisory services.
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Item 6
Supervision
Supervisor: Patrick D. Martin
Title: Principal
Phone Number: 585-697-0362
Patrick Daniel Martin and Jeremiah Anthony Thisse have the primary responsibility for determining
each client's circumstances, managing the client's portfolio consistent with the client's objectives and
recommending investments in, and reports on the performance of, third party managers. Patrick Daniel
Martin is the firm's Principal and Chief Compliance Officer. As such he has responsibility for the
implementation and monitoring of our investment processes, policies and practices, disclosures and
recordkeeping for the firm as well as for directing the advice given to clients. As part of his supervisory
role, Mr. Martin has taken the following steps to monitor and review the advice given to clients by Mr.
Thisse:
Reviews client correspondence including quarterly reports to confirm that they are consistent
with Ashford's internal policies and with the firm's understanding of the client's financial
objectives;
Actively participates with Mr. Thisse in client meetings and teleconferences;
Reviews client meeting materials prepared by Mr. Thisse;
Reviews meeting memorandums and follow up letters regarding client meetings; and
Formally reviews Mr. Thisse’s job performance on a semi-annual basis.